On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important life skill.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: Why Marketing Is Your Most Important Education
- [00:44] Learning to be good at marketing, gets you what you need in business and in life.
- [00:57] Neil loves marketing because, no matter what you’re doing in life, you’re pitching, selling, building relationships.
- [01:20] If you don’t know how to talk to people or communicate effectively, you are not going to do well in life.
- [01:30] If you ask your boss for a promotion, beyond doing a good job, you also have to market yourself in order to get that promotion.
- [02:07] You must figure out how to relate to people, communicate effectively, and position yourself so that you’re looked upon positively.
- [02:50] Neil did an experiment where he updated his wardrobe in order to look stylish and professional. He ended up closing more deals.
- [03:30] The reality is that your physical appearance is part of how people perceive you and is just as important as being good at your job, as it’s part of how you are marketing yourself.
- [04:05] That’s it for today!
- [04:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
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The post Why Marketing Is Your Most Important Education | Ep. #507 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about why marketing is your most important education, so just keep in mind if you listened to the last episode we talked about why you'll lose money by going to college. Go ahead and have a listen if you haven't yet, but why marketing is your most important education. You know why? Here's my perspective on it. Because you're always marketing yourself and you're selling yourself 24/7, so learning to get good at marketing gets you what you need in life. Not only just in business, but in life as well. That's my opening perspective on it, but Neil, what do you think?
Neil Patel: The reason I love marketing and I think everyone should understand it is no matter what you're doing in life, you're pitching. You're selling. You're building that relationship. In essence it's a form of marketing. It's not like you're being a sleazy car salesman or you have to constantly sell someone on something, but you have to get in front of people. You have to open the door. You have to create that conversation. And with marketing if you don't know how to talk you don't know how to communicate with people, you don't know how to build that connection where they can relate to you and they want to stick around and discuss whatever you want to, you're not going to do well in life.
Just think about it this way. If you ask your boss for a promotion in a company, you have to in essence market yourself so you look good within the organization. Not just do a good job, but also market yourself so that way you get that promotion, you get that higher position. I know so many people who work in the corporate world and be like, "My performance is through the roof but I didn't get that promotion and someone else ended up taking it." It's not just about the work that you do. It's also how you market yourself within the organization you are. It could be that you've built up a brand and then people respect you. It could be that you're an influencer and you're speaking at events and then that's driving business to the company. So you got to figure out how you can relate to people, how you can communicate effectively, and position yourself so that way you're looked upon in a positive way.
Eric Siu: Yeah, and marketing the way I look at it is you're bringing people to the point of sale. Also it is how people perceive your brand, so that's why I think everything around you, whatever you're wearing right now, whatever you're holding, whatever you're carrying. It is all marketing. Marketing is what helped you make that decision in the first place, right? So I don't think there's much for me to add on this side. Neil, what else do you think?
Neil Patel: One quick tidbit is just to give you an idea on how valuable marketing is and how it's in almost every aspect of your life, I did an experiment a few years ago where I spent a few hundred thousand bucks on clothes to look really nice and professional and when I walked into meetings people were like, "Oh, wow. This guy's really successful. We want to work with him." Not only did I close more deals, but people started paying me more money and I have this whole long article about that on QuickSprout.com.
The point I'm trying to make is if you want to do well in life, everything has marketing mixed into it so make sure you understand it and just like I learned that dressing nice could affect the way or how much money you make, and you may be thinking, "Oh, that's silly. I don't care what people think." Well, that's reality. You look at someone and you're just like, "Oh my god. They're smart. They're beautiful. They're pretty." Whatever it may be. They may come off a specific way. In essence, they're portraying some sort of image. That's marketing.
Eric Siu: Yep. I mean there's a million different things you can do, right? You can become the podcast guy, or you can be the guy that throws events as well and then the guy that throws the events becomes really popular ends up getting a lot more business that way, right? So no matter if it's you guys learning marketing through this podcast or listening to other ones, or just getting better at it by buying some other courses as well, it is super important. I think it is the most important education that you can have.
So before we go we want to give you some more education. This one's more about entrepreneurship and a little marketing stuff too. This is on Problem Solvers and this is a show on the Entrepreneur Podcast Network that we're also part of. This is about the HelloFresh CEO and he talks about how they're going public. They talk about customer retention, marketing cohorts as well, and if you're interested in that just go to SingleGrain.com/fresh, and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
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