Data-Driven NFT Marketing Strategies to Promote Your NFTs

As a full-scope NFT marketing agency, we use several crypto marketing strategies to promote your NFT. Some of the data-driven approaches we use for our clients, including Bittrex, Polymath and Blockgeeks, are:

  • Demand Generation
  • Market Education
  • SEO
  • Paid Ads
  • Site Design
  • CRO
  • Content Marketing
  • Social Media Marketing
  • Community Building
  • Influencer Marketing
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We Specialize in HIGH-ROI NFT Marketing Campaigns

Crypto artists looking to rapidly profit from their NFT launch must choose between marketing it themselves or hiring an NFT marketing agency.

If you use a team of expert NFT strategists, they can analyze your customers on a deep level, use personalized and outside-of-the-box campaigns to reach them, and ultimately drive up the sale price of your offering.

Most growing companies or individuals who want to capitalize on the NFT trend don’t have the in-house capacity, knowledge, know-how, or experience to perform Google Ads, social media ads, SEO, influencer marketing, email marketing, CRO or other crucial marketing strategies themselves.

At Single Grain, you gain access to an NFT marketing agency with world-class crypto marketers. Their extensive experience and expertise in this niche will educate your audience on the value of your NFT and send your sale price surging.

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common NFT Questions

And We Have The Answers

  • What is NFT marketing?

    Digital platforms have become swarmed with NFTs of all sorts. Therefore, it’s difficult to promote your NFT project so that it stands out.
    NFT marketing is a unique approach to increasing your NFT’s visibility, popularity and your community of potential NFT buyers. It also involves getting wide exposure when it comes to launching your event (sale) of your next piece of art.

    Ultimately, the right NFT marketing agency can help you target NFT enthusiasts and communicate the value of your project to them — resulting in the maximum possible profits.

    The NFT market is getting more and more saturated with competition, so if you want to fetch a high price for your NFT, you need the right marketing strategy delivered by an agency with dedicated experts.

  • How are you different from other NFT marketing agencies?

    Many NFT marketing agencies have recently popped up with the sole purpose of cashing in on the “crypto craze.” Therefore, they often lack the core skills and expertise needed to successfully plan and execute a data-driven NFT marketing plan that delivers the highest ROI.

    Our team of crypto specialists have worked with leading crypto companies such as Blockgeeks, Bittrex and Polymath. We can help you implement profitable NFT marketing campaigns, build highly targeted communities, and gain exciting buzz around your next NFT sale for maximum ROI.

    We have extensive knowledge of building enthusiasm around products and leveraging all channels — social, SEO, PPC, and more — to create messaging for your target buyer with proven and innovative marketing campaigns.

    Having worked in various industries with diverse major brands such as Salesforce, Uber and Amazon, we understand that marketing a newer concept like non-fungible tokens adheres to the same principles: navigating market volatility, new technology and immense competition via a profit-based promotional strategy.

    We understand that there is no one-size-fits-all strategy. We custom build every campaign to our client’s unique market position and sales goals.

  • What are the best NFT marketing channels?

    First, let’s separate NFT marketing channels from NFT marketplaces.

    Marketplaces are platforms where NFTs are actually bought and sold. Popular NFT marketplaces include:

    • OpenSea
    • Crypto.com
    • Rarible
    • SuperRare
    • Enjin

    There are strategic approaches to listing your NFTs on these marketplaces and increasing the chance that your buyer persona discovers your project during their search on the platform.

    But again, NFTs are quite a new phenomenon. That means you need to know the right external marketing channels to make people aware of them in the first place.

    The specific marketing channels that will be most effective for you depend on what kind of NFT you are selling, but could include any of the following:

    • YouTube Videos
    • Social Media Content
    • Infographics
    • SEO
    • Paid Search
    • Email Marketing
    • Influencer Mentions

    And more! That’s why it’s essential to have an NFT marketing agency with a proven track record of identifying the right marketing channels for their clients.

  • How much money should I expect to spend on NFT marketing?

    This is a great question! But a tough one to answer. Every NFT creator we help has unique needs. Your goals, timeline and budget are major factors in the advertising spend we recommend. Our goal is always to maximize your spending and your ROI no matter your budget. We will always discuss this with you before implementing any strategies.

  • What are some of our NFT marketing tactics?

    NFT Community Building

    The success of your NFT largely depends on curating an engaged and informed community at scale. We use community-building best practices to share informative posts, educate your audience about NFTs, and drive buzz around your project.

    Listing Your NFT on the Right Marketplaces

    Our NFT marketing agency experts will identify the best marketplaces that fit your project’s scope. For instance, Enjin is a marketplace for selling any crypto asset, whereas SuperRare is only for NFT art.

    Use SEO to Leverage Organic Visibility

    Your NFT must be visible to people searching for NFTs on marketplaces or specifically within your niche. This is where the power of SEO (Search Engine Optimization) helps your website rank higher and drive more traffic and potential buyers.

    Riding Influencer Shoutouts

    Influencers have built trust with their audiences. When the right influencer mentions your brand or your NFT, it can send a surge of new visitors to your digital art who are already intrigued by your creation.

  • What are the benefits of working with Single Grain NFT Marketing Agency?

    Some additional benefits of working with our NFT marketing agency are:

    • PR
    • PPC Campaigns
    • Social Media
    • Content Marketing
    • Email Marketing

    In short, we leave no stone unturned when implementing the best customized ROI-based advertising plan for your valuable non-fungible token.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts are here to ensure you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven marketing strategy based on our years of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Content marketing strategy planning & execution
  • Ongoing analysis of your industry competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements & constant optimization
  • Ongoing content marketing campaign tracking & monitoring

Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom Google or Facebook ads strategy designed to achieve your business’s goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out
  • Grow a loyal, long-term audience
  • Receive insightful and comprehensive reports
  • Help you avoid costly mistakes

Conversion Optimization

conversion optimization

Our CRO specialists will effectively maximize your conversion rates thanks to our unparalleled customer research and skilled team. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing tactics
  • Create custom outside-of-the-box Web3 campaigns to ultimately drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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