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A Demand Generation Agency that Gets Your Company in Front of Your Ideal Customers

SINGLE GRAIN is a full-service demand gen agency that custom-designs successful marketing campaigns for every client. 

Through years of experience and experimentation, we’ve developed demand generation marketing strategies that consistently drive new customers to our clients’ businesses.  

We’re talking a combination of PPC, SEO, social media, email and even audio marketing that’s helped our clients address every touchpoint throughout the customer journey. 

The result? A seamless, friction-free customer experience that moves your potential leads from complete stranger to delighted customer.  

How do we know our demand generation strategies work? 

Well, they’ve helped us grow this website, a SaaS product, and two separate podcasts to become industry-leading sources of information and lead generators.  

But more importantly, we’ve helped clients including Amazon, SEMrush and Uber create marketing strategies that don’t just generate demand, but turn complete strangers into customers and loyal clients who provide stable monthly recurring revenue. 

Stop searching for the silver bullet that’ll transform your brand and get your hands on the tried and true playbook by working with us.

OUR FOCUS: Generating Demand and Sales

We’ve worked with all kinds of companies, from bootlegged startups to Fortune 500 enterprises, from B2B SaaS to e-commerce stores, so we know what it takes to create a demand generation marketing strategy that works. 

Finding leads is one thing. But knowing what to say, when to say it, and how to deliver that message so your lead becomes a prospect, your prospect a customer, and your customer an advocate is a difficult challenge.  

We’ll help you achieve exactly that. Our focus is on helping you communicate the value of your brand so your potential customers won’t hesitate when it’s time to choose a provider. 

Jacqueline Foster
Jacqueline Foster Demand Generation Marketing, Lever.co

Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that’s why we love working with them.

Just Some of Our Happy B2B Clients

We’re Masters of HIGH-PERFORMING Demand Generation Campaigns

Companies that want to improve their demand generation marketing need to work with a demand gen agency that demonstrates a consistent track record of finding, nurturing and converting leads.  

Single Grain’s demand generation team doesn’t apply a generic, cookie-cutter template to each company we work with. The reason some of the biggest enterprise companies trust us is because we create unique marketing experiences that enable profitable consumer relationships.

We find the right channel to connect with an audience, and optimize the message to move people effortlessly through the purchase journey until they’re a happy, paying customer.  

Demand generation marketing hinges on your brand’s ability to foster real relationships. We’ll walk your team through the subtle but important mindset shifts that turn run-of-the-mill marketing campaigns into the kind of experiences that customers want.  

Don’t be satisfied with vague metrics that don’t mean anything. We’ll shift the focus from vanity metrics like leads generated to life-time value and customer success so your customers aren’t just buying from you, but also telling their friends to check you out.  

A good demand generation marketing strategy focuses on improving the customer experience at every stage of the journey. At Single Grain, demand gen comes down to two key things: finding and serving your ideal customer and getting them to recommend your product or service.

Yaniv Masjedi
Yaniv Masjedi CMO, Nextiva

The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.

Recognition

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FAQs

How are you different from other demand gen agencies?

First, we’re not a “paint-by-numbers” demand gen agency that creates a single templated approach to roll out to every customer who’s become excited by the term “demand gen”.

Our goal is not to work for every brand under the sun, but rather to collaborate with those who understand the true value that a solid demand generation strategy can bring to their company.  

And to top it all off, we never implement a strategy for a client that we wouldn’t implement for ourselves. We’ve grown a successful blog, digital marketing agency, SaaS product, two podcasts and, of course, we’ve tried pretty much everything when it comes to growing a business. There’s no need for you to reinvent the wheel when we’ve already built it and taken it out for a test drive! 

How is demand generation marketing different from traditional single-channel digital marketing?

Most demand gen agencies and marketing campaigns focus on a single goal and deliverable – for example, Facebook Ads to grow an email subscriber count.  

Demand generation marketing is different. 

Good demand generation campaigns focus on the entire funnel – from attracting the right customer, to nurturing them to the point they’re comfortable enough to buy, to getting them to refer their friends and colleagues. 

In other words, it’s less about hitting a specific metric that benefits your brand in the short term, and more about creating a relationship with your customers that pays dividends for years to come. 

What are the best demand generation marketing channels?

This depends upon your product, industry and ideal audience.  

Generally speaking, you’ll need to leverage multiple channels throughout the customer journey to effectively move your prospect from one stage to the next.  

Knowing which to use and when is the challenge. But you don’t have to worry about that! Our team will help you figure out which channel best suits the current needs of your company and identify the kind of message that will “grease the funnel” to remove friction. 

No two companies, audiences or approaches are the same. We call upon our years’ of experience to ensure that you find the best channel and message to see the fastest results.  

How much money should I expect to spend per month on effective demand generation marketing?

There’s no “one-size-fits-all” answer to this unfortunately. 

Instead, it depends heavily on the size of your company, the timeline for your goals, and the budget you have to work with.  

We’ll create a personalized proposal that offers a few suggestions on how much we believe you should be spending. Those suggestions are based on the data and information from working with other brands of similar sizes and with similar goals.  

For a free consultation, click here!

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