Creating compelling content is a crucial component in driving traffic to your website and converting visitors. But what are the blog post examples that work best?
From capitalizing on trends to using infographics and statistics, we’ll discuss five types of blog content that not only attract readers, but also lead to increased conversions.
Their expertise has helped Nextiva grow its brand and overall business
5 Blog Post Examples That Drive Traffic & Conversions
1) Follow and Act on Industry Trends
When brainstorming blog post ideas, consider the trends that are relevant to your niche:
- Are there emerging marketing strategies or techniques that your audience should be aware of?
- Is there a new interior design style that is gaining popularity?
- Are there significant developments in the world of cryptocurrencies that your readers would find intriguing?
Identifying and incorporating these trends into your content will not only attract readers but also establish your credibility as a knowledgeable source.
It is crucial to incorporate relevant keywords into your blog post titles that are associated with active trends. This content optimization technique ensures that your content ranks higher in search engine results when users are actively searching for information related to those trends.
Now, you may be wondering where to even discover what is trending in your industry right now. Well, one method is being subscribed to a healthy amount of sources and news outlets that cover topical news related to your industry. This could be magazines, trade journals, news sites, and social media accounts and pages.
But beyond that, you can also poke around on Google Trends to discover how people are searching for certain topics:
The beauty of Google Trends is that you can see related queries that tie back to the original keyword you searched for initially. So if you’re particularly knowledgeable on a particular subject, you can quickly discover what other people looking for surrounding your area of expertise:
When creating content around trends, strive to provide valuable insights and actionable tips. Your readers should walk away from your blog post feeling informed and inspired to implement the latest trends in their own endeavors.
Remember that staying on top of trends requires continuous research and monitoring. Keep an eye on industry news, follow influential thought leaders, and engage with your audience to understand their interests and concerns. This will enable you to create timely and relevant content that resonates with your target audience.
Dive Deeper: 34 Digital Marketing Trends You Can’t Ignore
2) Engage with Listicle Content
People love listicles, or list-based content, because it’s a super easy form of content to consume. In fact:
List-based blog content tends to get 80% more traffic compared to content without lists.
The key to maximizing the potential of list-based content is to strategically integrate your brand’s solutions within the list. What we mean by this is that the lists you provide should demonstrate your expertise and subtly defer to your offer:
As readers engage with your post and explore the various items on the list, they should encounter references to how your offerings can enhance their experience and satisfy their needs.
For instance, if you are a kitchenware retailer, you could include a specific type of oven or cooking utensil as one of the ways to cook juicy chicken.
Remember, though, it’s important to strike a balance between providing valuable content and promoting your products or services. Readers are primarily seeking useful information, so make sure that each item on the list offers genuine value and is not solely focused on self-promotion.
In addition to mentioning your products or services within the list, consider including additional information or a call to action at the end of the blog post. This can be an opportunity to provide more details about how your offerings align with the list items or to direct readers to relevant product pages on your website:
While attracting traffic to your blog is important, it is crucial to remember that conversions are the ultimate goal. As you create list-based content, focus on striking a balance between providing valuable information and promoting your products or services.
3) Posit Comparisons and Alternatives
During the consideration stage of the buying journey, potential customers are actively researching and evaluating their options. They are looking for reliable information that will help them make an informed decision.
Comparison blog posts, such as “Apple Watch vs. Garmin: Which is Right for You?” or “Surfer vs. Clearscope” are highly effective in attracting readers who are actively seeking information to make a purchase decision:
These types of blog post examples cater to the intent of individuals who are actively researching and comparing different options, positioning your blog as a valuable resource. It presents them with a narrow pool of options that are easily digestible to learn.
When crafting comparison blog posts, it’s essential to provide an unbiased analysis of the features, benefits, and drawbacks of each option. Your readers want an objective evaluation that will help them weigh the pros and cons and ultimately choose the best solution for their needs.
For example:
While the primary focus of comparison blog posts is on providing valuable information, there is also an opportunity to subtly promote your brand. Within the post, highlight any unique selling points or advantages that your products or services offer in comparison to the alternatives.
Your readers are looking for objective insights, and being too pushy with self-promotion may undermine their trust in your content.
By providing well-rounded and informative comparison blog posts, you can position your brand as a go-to resource for individuals who are actively researching and comparing their options.
4) Use Infographics in Your Content
This is a big one.
Do not limit yourself to written content alone.
Incorporating infographics and other visual elements into your content strategy can have a profound impact on the effectiveness and reach of your message. Rather than relying solely on written content, infographics provide an eye-catching way to present information and engage your audience:
Here are some additional reasons why you should consider using infographics in your content:
- Succinct Visual Appeal: Infographics offer a visually appealing format that can capture your readers’ attention and make your content stand out.
- Improved Shareability: The visual nature of infographics makes them highly shareable on social media platforms. People are more likely to share visually compelling content, and infographics offer a perfect opportunity to leverage this behavior. When your audience finds your infographic valuable and engaging, they are more inclined to share it with their own followers, expanding your reach and potentially attracting new readers and customers.
- Easy to Digest: Infographics present information in a concise and easily digestible format. By condensing complex ideas or data into visually organized sections, you make it easier for your audience to grasp the main points quickly. This format is particularly beneficial for conveying statistics, comparisons, processes, or step-by-step guides:
To maximize the impact of infographics in your content strategy, remember to create visually appealing designs, keep the text minimal and concise, and ensure that the information presented is accurate and relevant.
A couple of spectacular tools that can aid you in the process of generating infographics are Venngage and Canva, each of which has free versions available to people who are just getting their feet wet with designing graphics.
Dive Deeper: Why Infographics Are STILL the Best Content Investment You’ll Ever Make
5) Leverage Statistics
People love statistics. Incorporating statistical data into your blog posts not only adds credibility but also attracts readers who are seeking data-driven insights:
Here’s why you should consider incorporating statistical data into your blog posts:
- Credibility and Authority: Statistics provide a solid foundation of evidence and support for the points you make in your content. This helps to build trust with your audience and encourages them to view you as a reliable source of information.
- Data-Driven Insights: Many readers are drawn to data-driven insights and facts. Providing them with relevant statistics allows them to gain valuable insights that they can apply to their own situations, making your content more actionable and valuable to them.
- Traffic and Conversion Potential: Incorporating statistics can drive traffic to your blog or website. When readers find your statistical insights valuable and intriguing, they are more likely to share your content, link back to it, or revisit your site in the future. This increased traffic not only helps to boost your search engine visibility but also presents an opportunity for conversions. Readers who resonate with your statistical data may be more inclined to explore your products, services, or further engage with your content, ultimately increasing your conversion potential.
When leveraging statistics in your content, ensure that the data you present is accurate, up-to-date, and relevant to your target audience. Cite reputable sources and provide context to help readers understand the significance of the statistics you share.
Final Word on Best Blog Post Types
Ideally, you want to assemble a beautiful menagerie of these types of blog content. When you marry all of them together, you’ll find that your blog content is substantially more than the sum of its parts.
Remember, it’s essential to not only attract readers but also guide them toward conversion by strategically integrating your products or services within your content. Stay ahead of the curve, implement these best practices, and unlock the potential of your future blog posts.
If you’re ready to level up your business with quality content, Single Grain’s content marketing experts can help!👇
Repurposed from our Marketing School podcast.
