Google Ads
Our team of industry experts excel at creating campaigns which maximize your ROI, earning us exclusive Google Premier Partner status.
Google Ads, also known as pay-per-click (PPC) advertising, is a popular type of online advertising. Instead of using SEO to climb the ranks of a search results page, Google Ads allows you to simply bid for placement atop the search results for certain combinations of keywords. Whether you’re a brick-and-mortar shop with just one location or a bustling Fortune 500 company, Google Ads can likely offer you plenty of value.
If Google Ads sounds too good to be true… well… it’s kind of because it is. It’s a highly-competitive, constantly-evolving platform where only the savviest of advertisers really thrive. It’s easy to waste money on the wrong keywords or overpay for a click that’s not going to convert into a sale. To avoid costly mistakes and misuse, it’s wise to partner up with a digital marketing agency that knows the ins and outs of Google Ads.
Single Grain is a Google Premier Partner. We have loads of experience running successful Google Ads campaigns across just about every industry, and our team possesses meaningful certifications in Google ads.
We will work directly with your company to:
- Set realistic Google Ads goals based on your unique needs and budget
- Identify the audiences and demographics your business needs to target
- Create targeted keywords and smart bids for best results
- Test campaigns in real time to bring more valuable traffic to your site
- Help expand your reach into new, lucrative markets
What Google Ads Services Do We Offer?
We can help with any of the following:
- Expert strategy planning & execution
- Thorough analysis of your industry competitors
- Ad creation & optimization
- ROI measurements & optimization tips
- In-depth keyword discovery
- Ongoing campaign tracking & monitoring
- Regular campaign progress reporting
- Advanced campaign consulting (including geo-targeting & day-parting)
- Discovery of new market & medium opportunities
Comprehensive Google Ads Solutions
Google Ads offers a variety of ad types to suit different business needs:
- Search Ads: Appear on Google search results pages when users search for specific keywords.
- Display Ads: Reach users across millions of websites and apps.
- Shopping Ads: Showcase your products directly in search results.
- Video Ads: Engage users on YouTube and across the web.
- App Ads: Promote your app across Google’s network.
AI-Powered Solutions
Leverage Google’s AI-powered solutions like Performance Max to optimize ad performance across multiple channels. These advanced tools help you achieve better results by automating and optimizing your campaigns in real-time.
Step-by-Step Guides
We provide detailed, step-by-step guides to help you set up and optimize your Google Ads campaigns. From initial setup to advanced optimization techniques, we ensure you have all the information you need to succeed.
Credibility and Trust
Build trust with potential customers by utilizing Google’s credibility badges such as Google Guaranteed, Google Screened, and License Verified. These badges help establish your business as a reliable and trustworthy service provider.
Interactive Tools
Take advantage of interactive tools for budget estimation and performance tracking. These tools help you maintain control over your ad spend and optimize for the best possible ROI.
FAQs
Do you offer guarantees?
We stand by the value and quality of our work, but we can’t guarantee specific results. However, Google has officially named us a Premier Partner because we’ve shown our strategies work.
How does Google Ads work?
Google Ads is PPC advertising, also known as pay-per-click advertising, is a popular type of online advertising. In PPC advertising, your business instructs a host (such as Google or Amazon) to display an advertisement on relevant search results or product pages. When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee. To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.
The purpose of PPC advertising is to get users to click on your ad — and then perform another desirable action, such as making a purchase, subscribing to a blog, or contacting your business.
How do you charge?
Since every project we take on is tailor-made for each client, we can’t offer general pricing information. Feel free to get in touch with us to get a better idea of what high-impact PPC advertising will cost you.
What makes you different from other Google Ads agencies?
Many agencies use the same formulaic approach to achieve just-satisfactory results for their clients. This cut-and-paste method of PPC advertising hinders business growth and could cost your business countless dollars in untapped revenue.
At Single Grain, we make sure every client receives custom-built Google Ads strategies. We’re constantly researching, testing, tweaking, and improving that strategy to ensure you’re getting the best possible return on investment.
