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Want to Grow Your Business Through Highly-Effective Programmatic Advertising and Display Marketing?
Great. You’re in the right place.
Programmatic paid advertising and display advertising are brilliant ways to target potential customers with highly-personalized content… without having to sit down and design customized graphics just for them. That savings in time and labor costs means that programmatic and display advertising campaigns can often yield unbelievably high ROI for your business.
At Single Grain, our digital marketing specialists, technical geniuses and creative copywriters develop highly-effective programmatic and display advertising campaigns on behalf of your business.
Your customers won’t know about the bidding war (or any of the brilliant minds) that built the gorgeous, high-impact banners and media-rich ads they see on their screens as they browse the web. They’ll just click on your link and think: Wow, this is just what I was looking for!
After all, at Single Grain, we’re experts. We’ll walk you through every step of modern digital advertising, including helping your company decide if programmatic marketing and display advertising are the right strategies for your business.
We will work as your partner to:
- Set realistic advertising goals based on your wants, needs and budget
- Identify the particular audiences and demographics your business needs to target
- Craft captivating campaigns that use the right copy, images, video and visual content
- Constantly test, review and retest campaigns to ensure our strategy constantly improves
- Assist your brand in testing out new markets and audiences—if and when you’re ready
- Use our experience and industry knowledge to boost your conversion rates
When you work with Single Grain, you can expect:
- Professional-but-personal strategy & execution
- Thorough analysis of what your competition is up to, and how we can do it better
- Awesome ads that get smarter over time
- ROI measurements & optimization tips (we’re data nerds, after all)
- In-depth, multi-dimensional targeting of your customer’s complete profile
- Ongoing campaign tracking & monitoring
- Regularly-scheduled progress reports and total transparency
- Advanced campaign consulting
- Performance reports (in plain English) about what’s working and what’s not
Do you offer guarantees?
Unfortunately, we cannot promise results. What we can promise, though, is unbelievably smart, targeted and unique campaigns that you’re going to love. Learn more about what we do and how we do it by scheduling a free consultation with us!
What is programmatic advertising? How does it work?
Programmatic advertising is probably one of the most complicated forms of digital advertising. In a nutshell, it’s like ad buying in bulk from exclusive marketplaces, usually accessed via gigantic exchanges like Google Marketing Platform (a.k.a. Double Click), Oath, or StackAdapt. We pick the target audiences, we write the copy, we design the ads and we set a budget. Then, the exchanges bid for us in real time, display your ads to the precise customer who meets the targeting requirements and budget!
What is display advertising? How does it work?
Display advertising used to be synonymous with banner ads, but it can refer to any visual ad on a website. Videos, pictures, widgets, surveys — It all counts as display advertising. Display advertising can also be programmatic advertising, though it may also be a more straightforward pay-per-click (PPC) model, too.
There are some well-known facts about banner ads that you can easily discover using Google. For example, wide ads perform better than narrow ones. You can find that info anywhere. But here at Single Grain, we have our own vault of little tricks, hacks and how-tos, and we’ll use that knowledge to get your business the best return on investment possible.
How do you charge?
No client has the same goals, business or budget. So we build every campaign (and every estimate!) from scratch after a new client’s initial consultation. Yes, it’s harder. Yes, it’s more complicated. And yes, it’s better for everyone.
If you want to know how much high-impact programmatic advertising, media buying and display advertising are going to cost you, just give us a call. We’ll talk you through every last detail.
What makes you different from other digital advertising agencies?
We are completely client-driven and committed to customized, cutting-edge digital marketing campaigns. We don’t recycle ideas, strategies or even proposals. The minute you become a Single Grain client, your business is our business. We will do everything in our power to ensure your company grows through thoughtful, innovative and expertly-targeted programmatic advertising and display marketing.