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Data-Driven Marketing Strategies to Promote Your Online Education Business

If you’re looking to boost your online education company’s revenue and grow your base of monthly subscribers (i.e. prospective students), Single Grain can help. We have two goals: building rewarding relationships with our clients and providing them with high-impact digital marketing strategies that shatter expectations.

We’ll work tirelessly to understand your school, college/university or education company, its offerings and its goals. We will build a tailor-made marketing campaign from the ground up, using our expertise and data-driven targeting and testing to get you top results.

We’re online marketing gurus who know everything there is to know about marketing and how to find the prospective students you are looking for. 

Here’s what we can do for you:

  • Strategize social media campaigns 
  • Drive outstanding SEM results
  • Implement SEO and content marketing
  • Optimize branding for better online visibility
  • Improve user experience on the website
  • Increase customer acquisition and retention

We Specialize in HIGH-ROI Education Marketing Campaigns

Single Grain knows how to utilize the latest and savviest digital marketing strategies to help your online education business thrive. After all, we’re in the business, too. (Yep, we’ve scaled our own digital marketing podcast to 2M+ monthly downloads, offer online courses, and even sell out our very own live events.)

Our deep online education expertise has made clients like KhanAcademy, GiftedAndTalented, and Treehouse stand out from the crowd with successful marketing campaigns. These clients now enjoy more leads, convert prospective students regularly, turn first-time visitors into longtime customers/students, and generate better monthly recurring revenue.

How do we get such great results? By providing your business with the best marketing campaigns — ones that we’ve customized, targeted and validated just for you. At Single Grain, our goal for your school, college/university or other educational institute is to boost your business with digital marketing tactics that really, truly work.

— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

— Mike Elson

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Some Common Education Marketing Questions

And We Have The Answers

  • What is online education marketing?

    Education marketing is a specialized branch of marketing that focuses on promoting educational organizations – school, college, university, online courses or educational management – with a variety of marketing strategies, just as you would for any other type of business. 

    Unlike marketing for a simple product like sneakers or smartphones, however, marketing for schools and universities requires a lot more thought, detail and transparency, since “customers” will be investing up to four years of their life and a lot of money into their education.

  • How are you different from other online education marketing agencies?

    Well, first things first: we don’t sell one pre-made marketing package to all the education technology companies that request consultations with us. 

    We offer highly individualized strategies based on digital marketing trends and unique business plans and goals. And we’re choosy about our clients, too. We want to ensure that every partnership we build is going to be meaningful, positive and successful for all!

  • How is digital marketing for education software companies different from traditional digital marketing for other businesses?

    Traditional digital marketing often has three main goals: making a sale, acquiring an email address and raising brand awareness. Your goals as an online education company may have some overlap with these objectives, but it is very unlikely that they’re exactly the same.

    Your online education business likely demands highly customized, nuanced digital marketing campaigns. As your business grows its educational offering, creates new products and services, and has more content to share, you’ll require better, more cutting-edge campaigns to secure new users. And that’s exactly what we develop here at Single Grain.

  • What are the best online education channels?

    Like all good digital marketing questions, there’s no stock answer to this question. It totally depends on what your goals are.

    If you’re B2B, you might prefer a platform like LinkedIn or using pay-per-click (PPC) advertising. If you’re B2C, you’ll want to build brand awareness and find new customers on more traditional platforms, like Facebook, Twitter, Instagram and TikTok.

    Our friendly and expert digital marketing team will guide you to the right platforms for your product.

  • How much money should I expect to spend per month on effective online education marketing?

    This is such a common question, but the truth is that there’s no one-size-fits-all answer. Your budget will depend on so many factors that are unique to your business, including its profitability, goals, cash flow and growth predictions.

    We can chat numbers and figures specific to your company during your consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

google ads

Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

conversion optimization

Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

SaaS Marketing


Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
Turn Your Content Marketing Into Your Money Maker Machine
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