If you’re looking to boost your online education company’s revenue and grow your users or students, Single Grain can help.
We have two goals when helping online education brands scale:
We’ll work tirelessly to understand your school, college/university, or education company, its offerings, and its goals. We’ve found that the key to marketing an education business successfully is in heavily researching the students. Once we get a grasp of your education brand’s end-consumer (i.e., the students), we’ll have a huge leg up on how to tailor your messaging to reach them and their families with the right offer.
This next part is crucial. And that’s Positioning your education brand’s past success to your audience. We believe highlighting the success your brand has already driven with past students can help prospective students better understand the impact your education solution will have on their lives.
So, what does all of this look like in action?
In such a competitive field, we know how important it is to stand out. Our team conducts in-depth competitive research to ensure your institution isn’t just another option but the top choice for prospective students. Our team is driven to stay ahead of trends in the educational space. And it’s all to help your brand be at the top of its game.
We’re online marketing gurus with a specialization in the education sector, which means we know exactly how to find the prospective students you’re looking for. We know all the best types of online ads that will make the most impact on your brand.
Here’s what we can do for you:
We’d love to learn more about your education brand and how we can help scale it.
Single Grain knows exactly which marketing strategies will help your online education business flourish. After all, we’re in the business, too. (Yep, we’ve scaled our own digital marketing podcast to 2M+ monthly downloads, offer online courses, and even sell out our very own live events.)
Our deep online education expertise has made clients like Khan Academy, GiftedAndTalented, and Treehouse stand out from the crowd with successful marketing campaigns. We’ve helped inundate these clients with leads, convert prospective students regularly, turn first-time visitors into longtime customers/students, and generate better and more consistent monthly recurring revenue.
How do we get such great results? By providing your business with the best-informed marketing campaigns — ones that we’ve customized, targeted, and validated just for you. We know what works in marketing for the education sector today. At Single Grain, our goal for your school, college/university, or other educational institute is to boost your business with digital marketing tactics that really, truly work.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.
Education marketing is a specialized branch of marketing that focuses on promoting educational organizations – school, college, university, online courses or educational management – with a variety of marketing strategies, just as you would for any other type of business.
Unlike marketing for a simple product like sneakers or smartphones, however, marketing for schools and universities requires a lot more thought, detail and transparency, since “customers” will be investing up to four years of their life and a lot of money into their education.
Well, first things first: we don’t sell one pre-made marketing package to all the education technology companies that request consultations with us.
We offer highly individualized strategies based on digital marketing trends and unique business plans and goals. And we’re choosy about our clients, too. We want to ensure that every partnership we build is going to be meaningful, positive and successful for all!
Traditional digital marketing often has three main goals: making a sale, acquiring an email address and raising brand awareness. Your goals as an online education company may have some overlap with these objectives, but it is very unlikely that they’re exactly the same.
Your online education business likely demands highly customized, nuanced digital marketing campaigns. As your business grows its educational offering, creates new products and services, and has more content to share, you’ll require better, more cutting-edge campaigns to secure new users. And that’s exactly what we develop here at Single Grain.
Like all good digital marketing questions, there’s no stock answer to this question. It totally depends on what your goals are.
If you’re B2B, you might prefer a platform like LinkedIn or using pay-per-click (PPC) advertising. If you’re B2C, you’ll want to build brand awareness and find new customers on more traditional platforms, like Facebook, Twitter, Instagram and TikTok.
Our friendly and expert digital marketing team will guide you to the right platforms for your product.
This is such a common question, but the truth is that there’s no one-size-fits-all answer. Your budget will depend on so many factors that are unique to your business, including its profitability, goals, cash flow and growth predictions.
We can chat numbers and figures specific to your company during your consultation.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
