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Boost Your Digital Analytics with Google Tag Manager

Are your marketing endeavors getting tangled in tracking codes and pixel placements?

As Google Tag Manager rises in popularity, it seems inevitable to step into the world of tag management. The struggle of managing various marketing tags and understanding the new tool can cause unnecessary stress and lead to inefficient tracking, affecting your marketing efforts negatively.

Single Grain is here to provide a collaborative solution – consulting services for Google Tag Manager. Our comprehensive approach to tag management eases the process of monitoring your website’s analytics, ensuring you have accurate and valuable data to inform your marketing strategies.

Single Grain stands between you and tiresome, inefficient tag management. As proven experts in Google Tag Manager, we can guide you through setup, migration, and ongoing management, helping you make the most of this powerful tool.

Specialized Google Tag Manager Consulting with Single Grain

At Single Grain, we focus on simplifying your marketing data tracking. Our specialized Google Tag Manager consulting services ensure smooth setup and effective utilization of Google Tag Manager, maximizing your website’s analytical capabilities and digital marketing ROI.

We manage the entire migration process, helping you switch to Google Tag Manager without an interruption in data collection. Our team, proficient in tag management, ensures that all the necessary tags are properly set up and the data tracked is accurate and useful.

Single Grain’s expertise extends beyond initial setup. We offer ongoing Google Tag Manager consulting to keep your tracking process up to date with the ever-evolving digital market requirements, enabling you to keep ahead of the competition.

Our Google Tag Manager consulting services include:

Google Tag Manager setup
Tag Management Migration
Ongoing tag management
Data accuracy verification
Custom tracking strategy development

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Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

454% Growth in Google Ads Revenue After Account Restructure.
Increasing Free Quote Submissions on Homepage by 95%
54% Revenue Growth Year Over Year by Implementing Content Optimizations
Increases Post Engagement Rate by 400% with Single Grain
+85% Increase in Branded Searches and +10% Increase in ROAS
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
300% Increase in BOFU ROAS after switching to programmatic
Spend and Leads Increased While Earning a More Efficient CPA
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Frequently Asked Questions

And We Have The Answers

What makes a good Google Tag Manager Consultant?

A strong Google Tag Manager Consultant not only understands the technical aspects of Google Tag Manager (GTM) but also comprehends how it integrates into your overall digital strategy. They bring strategic thinking, technical proficiency, and data analysis skills to the table. They’re able to set up and manage complex tag configurations, troubleshoot any tagging issues, and provide clear, actionable insights from the data collected. They also stay updated about the latest changes or updates in GTM to help your business stay ahead of the curve.
How does a Google Tag Manager Consultant improve my marketing strategy?

A Google Tag Manager Consultant can fuel your marketing strategy by streamlining the process of collecting and using data. They can help you manage and implement various tracking codes on your website without needing to modify the site code. This allows for quicker decision making, as it eliminates the often lengthy process of relying on developers for tag implementation. They can also help you set up conversion tracking, user behavior analysis, and other analytics to better understand your audience and refine your marketing efforts.
What value does a Google Tag Manager Consultant bring to my business?

A Google Tag Manager Consultant brings immense value to your business by saving time and improving the accuracy of your data. They ensure that your tags are correctly implemented, avoiding common errors that can skew your data. This leads to better insights and more informed decision-making. They can also help you leverage advanced features of GTM, like event tracking and custom variables, to get a deeper understanding of your users’ behavior. In essence, they help turn your data into a strategic asset.
What should I look for when hiring a Google Tag Manager Consultant?

When hiring a Google Tag Manager Consultant, look for proven experience in managing GTM accounts successfully. They should demonstrate a deep understanding of tag configuration, triggers, variables, and data layer structure. It’s essential they have excellent analytical skills to interpret data and provide actionable insights. Communication skills are vital, as they need to explain complex concepts clearly to non-technical team members. Lastly, they should be proactive, staying updated with the latest GTM updates, and suggesting ways to improve your data collection and analysis.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

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Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Our clients love us

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

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