How to Use Data to Skyrocket Growth in Your Marketing – Heather Zynczak

What gets measured gets managed.

Today, I’m sharing an interview with Pluralsight CMO, Heather Zynczak, from the Podcast stage at SaaStock18.

Pluralsight is a publicly held online education company that offers video training courses for developers and IT administrators. They help companies and individuals in over 150 countries around the world to stay on the cutting edge of the tech space.

In this interview, Heather shares the importance of data-driven marketing, how her team achieves excellence by heavily focusing on data, and why she believes that women in the tech space have a great opportunity.

“Everything can and should be measured.”

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