How to Use Data to Skyrocket Growth in Your Marketing – Heather Zynczak

[sg_youtube_subscribe_bar]

What gets measured gets managed.

Today, I’m sharing an interview with Pluralsight CMO, Heather Zynczak, from the Podcast stage at SaaStock18.

Pluralsight is a publicly held online education company that offers video training courses for developers and IT administrators. They help companies and individuals in over 150 countries around the world to stay on the cutting edge of the tech space.

In this interview, Heather shares the importance of data-driven marketing, how her team achieves excellence by heavily focusing on data, and why she believes that women in the tech space have a great opportunity.

“Everything can and should be measured.”
——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast – http://www.growtheverywhere.com/
• Marketing School Podcast – https://www.singlegrain.com/marketing…
• Single Grain – Digital Marketing Agency – https://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
https://www.youtube.com/user/neilvkpatel

We help great companies grow their revenues

Get Your Free Marketing Consultation