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Who Should Your First Marketing Hire Be and Why? | Ep. #67
In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to…
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How to Do Effective Keyword Research | Ep. #66
In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on…
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Should You Attend Marketing Conferences? | Ep. #65
In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these…
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Which Marketing Tactics Should You Start With? | Ep. #64
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #64 Eric and Neil discuss the marketing tactics that you…
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How Often Should You Be Emailing Your List? | Ep. #63
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil discuss the frequency with which you…
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The Art of Promoting and Recording Podcasts | Ep. #62
In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to…
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Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61
In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for…
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Here’s What Most Digital Marketing Agencies Get Wrong | Ep. #60
In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time Stamped Show…
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7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59
In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do…
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How to Create a Marketing Budget | Ep. #58
In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link…
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How to Decide if You Need Separate Brands for Your Business | Ep. #57
In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification…
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The Best Services for Finding Great Freelancers | Ep. #56
In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding…