Paid performance marketing is a great tactic for marketers. Although it has a greater risk than affiliate marketing, it also has bigger potential rewards.

When created with a clear vision and some creativity, social campaigns can produce great results. Here are 8 social media success stories to inspire you!

If you’ve evolved your products, want to diversify, or are a startup, a rebrand could be the tweak that your business needs to attract more customers.

Many businesses think that the fastest way to grow is to hire sales reps early on, but this can be a costly mistake. Here's how to determine this.

Hiring is neither a fast nor easy process. Asking the right questions - and avoiding the wrong ones - is key for finding your next winning marketing hire.

A successful podcast can be an effective marketing channel for your brand, but it takes a lot of work to build its popularity. Here's how.

If you’re struggling to put in place the most effective SEO roles for your company, here are the 4 core competencies that every SEO team needs.

Artificial Intelligence came to fruition in 1956, but for the next 60 years, progress was slow. Now with big data, AI trends in marketing are skyrocketing.

Exploring new avenues for social media engagement is great, but don’t forget to invest in the social media marketing tactics that already work!