Neuromarketing can help brands better understand their audience's buying behaviors on a cognitive and emotional level to evoke more specific buying impulses

Technology evolves so fast that it can be hard to keep up, so we've created this ultimate list of 42 digital marketing trends for 2020 to help you succeed.

Building relationships with repeat customers has many benefits, including increased sales and brand loyalty. Here are 3 tips to attract returning visitors.

Traditional marketing must become more innovative to stand out – like category design. Here's what you need to know about this new marketing strategy.

Why should you use marketing automation? It saves you time, improves lead quality and increases sales. Here's everything you need to know about it.

Google BERT is a major update to the core search algorithm and has proven successful in understanding the intent of the searcher rather than just keywords.

Done right, viral marketing gives brands the opportunity to earn quick publicity. This list + infographic lists 26 points (A-Z) that comprise viral content.

Instagram hiding likes is changing the face of influencer and social media marketing. Here's what this controversial move will mean for marketers.

Your article's featured image impacts traffic and engagement, so you must create a unique and well-optimized visual asset for each of your content pieces.