AI and machine learning will inevitably impact your SEO strategy – so much so that these technologies will lead to more advanced SEO techniques which more brands will need to use to stay competitive.
More than ever before, staying ahead of the curve is crucial to outpacing your competition and growing your bottom line as we move into the new year.
From programmatic SEO to content updates and strategic acquisitions, this blog post will break down the most actionable strategies we anticipate marketers will use in 2025.
1. Programmatic SEO: Using Templates for High-Intent Keywords
One of the advanced SEO strategies we’ve been finding a lot of success with revolves around programmatic SEO, which involves creating templates for high-intent keywords.
Here’s how it works at a high level.
1) Identify MOFU to BOFU Keywords and Build Content For Them
Instead of solely focusing on top-of-the-funnel keywords, you should target keywords that indicate high intent – middle- and bottom-of-the-funnel keywords.
For example, if you’re a competitor to Salesforce, target high-intent keywords like “Salesforce Alternatives” (MOFU) or “Salesforce vs. HubSpot” (BOFU). (“What is a CRM” would be a TOFU keyword.) Ideally, you’re going after terms that are a little more esoteric and that will be easier to rank for, thereby increasing the ease by which AI can develop content for that keyword.
With pSEO, the trick is going after low-hanging fruit in mass quantities that can afford to have less human agency in creating the content.
In the worst-case scenario, it will create a piece of content that isn’t quite to the level of quality necessary to engage the audience for a specific keyword. But the best case scenario is that, if it does it well enough, you could be appealing to a smaller snippet of your audience on a specific subject, having spent very little time doing so.
2) Create Templates
Developing keyword templates is a great way of helping you get organized and set a standard for your pSEO strategy. If you arrange your search term data in a clean way, the AI tools you use to help you build new content will have a much easier, more accurate time generating quality content on the first try.
TripAdvisor is one such site that uses this strategy. Check out their “Popular hotels in Pensacola Beach right now”:
Compared to their “Popular hotels in New York City right now”:
Programmatic SEO leverages AI and tools like ChatGPT to automate content generation and keyword research, reducing human effort and costs.
Read this guide to learn how to create content for programmatic SEO pages.
3) Constantly Update Content
Updating existing content will still be a big part of any SEO strategy, especially if you’re leaning on AI to apply sitewide updates at scale. At the very least, it will help prevent content decay on your site.
Facts and trends change, and outdated content will only hamper your SEO performance. Your audience always has new demands, and updating existing content will keep your brand relevant. Plus, updating content can enhance your SEO efforts, making you a more competitive force on the SERPs.
This is why all brands must regularly review and update their content. You can use analytics tools to flag pages that have experienced a decline in traffic year-over-year or month-over-month.
Tip: Rewrite any outdated information, add new statistics, and optimize your content for different keywords. This ensures that your content remains fresh and valuable to your audience.
Read our case study to learn how and Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]
4) UI/UX and Page Load Speeds
A big advantage of using programmatic SEO is that you can standardize the way the content on your site looks and behaves.
Yelp does a great job of inserting any new business page into its formulaic pages, each sharing the same template. The benefit they’ve gained from this is a streamlined, repeatable system that allows pages on their site to load extremely quickly.
2. Acquiring Other Domains
There are a few main reasons why you should consider acquiring websites. Some website owners may struggle to increase traffic and revenue and need help with various marketing and SEO tactics. Website acquisition can also improve your brand’s SEO by attracting traffic from one domain and referring it to another.
But before acquiring a website, there are a few key points to think about:
- Identify Potential Websites: You can use tools like UberSuggest and Ahrefs to identify websites in your niche that are for sale. Look for websites with monetization potential, even if they’re struggling, as you may be able to leverage their domain authority.
- Consider Revenue and Debt: Evaluate the financial health of the website you’re interested in. Some websites may be struggling with debt, making them potential acquisition targets. Negotiate deals that are favorable to you, taking into account profitability and any possible transfer of debt.
- Regional Expansion: Acquiring websites in different regions can be an effective way to expand your global reach. It’s still necessary to conduct market research before beginning your expansion. Research your niche in specific regions to ensure you can attract an audience. Websites that align with your business and can provide valuable traffic and backlinks.
- Integration and Inspection: When acquiring websites, be prepared for integration challenges. Due diligence is crucial to uncover any hidden issues or liabilities associated with the website. What does that look like? It means assessing the keywords and content, and backlinks from other websites, ensuring the website has no technical issues.
3. Leveraging AI for Hyper-Personalized Content
As AI continues to advance in 2025, search engines are prioritizing more personalized and contextually relevant content. Brands that use AI-driven personalization will have a major competitive edge in SEO.
Here’s how AI can enhance content personalization for better rankings and engagement:
- Dynamic Content Generation – AI tools can analyze user behavior, preferences, and past interactions to generate content that adapts to individual users. For instance, a visitor searching for “best running shoes” may see different product recommendations based on their past searches or location.
- AI-Powered Search Intent Matching – AI models can predict search intent more accurately, allowing brands to serve highly relevant content that directly aligns with what users are looking for. This can improve dwell time, engagement, and conversion rates.
- Automated Internal Linking Strategies – AI can identify the best internal linking opportunities to keep users engaged, directing them to the most relevant content while improving site structure for SEO.
- Voice and Conversational SEO – With the rise of AI-driven assistants, optimizing for voice search will become more crucial. AI tools can help create conversational content that matches natural language queries and long-tail keywords.
If you weave AI into your SEO workflow, you’ll be able to deliver more relevant, engaging experiences—something that search engines will increasingly reward in 2025 and beyond.
4. Search Everywhere Optimization
EO in 2025 is no longer just about ranking on Google. With users searching across multiple platforms—including social media, video platforms, marketplaces, voice assistants, and AI-driven chat platforms—brands must adopt a Search Everywhere Optimization strategy to remain visible and competitive.
Here’s how to optimize for every search channel:
1) Search Engines
Traditional search engines like Google and Bing still play a dominant role, but optimizing across multiple tools and strategies is key:
- SEO & PPC Management – Combine organic and paid strategies for maximum visibility.
- Tools: Google Ads, SEMrush, Ahrefs
2) Local Search
For businesses with physical locations, local search is critical:
- Tactics: Optimize Google My Business (GMB), leverage local citations, and encourage user reviews.
- Tools: Google My Business, Moz Local
3) Social Search
Social media platforms function as search engines, with users actively looking for content, products, and brands:
- Tactics: Conduct hashtag research, optimize posts for engagement, and track social search trends.
- Tools: Sprout Social, Hootsuite, Buffer
4) Short-Form Video
With TikTok and Instagram Reels influencing search behavior, brands need to optimize short-form videos:
- Tactics: Use trend analysis, add captions and keywords, and test various video formats.
- Tools: Canva, Adobe Premiere, CapCut
5) Video Search
YouTube is the second-largest search engine, making Video SEO crucial:
- Tactics: Optimize video titles, descriptions, and tags for keywords.
- Tools: TubeBuddy, VidIQ
6) Marketplace Search
E-commerce platforms like Amazon, eBay, and Walmart are search engines in their own right:
- Tactics: Optimize product listings, use relevant keywords, and analyze competitor rankings.
- Tools: Jungle Scout, Helium 10
7) Voice Assistants
As more users search via voice, optimizing for conversational queries is essential:
- Tactics: Focus on natural language keywords and structured data for voice search.
- Tools: Dialogflow, Alexa Skills Kit, SiriKit
8) AI Chat Platforms
AI-powered chatbots and platforms like ChatGPT are becoming major search destinations:
- Tactics: Optimize responses for chat-based search queries and refine prompt engineering.
- Tools: OpenAI API, Chatbot Development Tools
9) Mobile Apps
With app store searches growing, App Store Optimization (ASO) is a must:
- Tactics: Optimize app titles, descriptions, and user experience for better search rankings.
- Tools: Sensor Tower, App Annie
10) Q&A Forums
Users turn to forums like Reddit and Quora for information, making content marketing and engagement essential:
- Tactics: Answer relevant questions, optimize content for forum search, and track trending discussions.
- Tools: AnswerThePublic, Reddit Analytics
11) Map Search
Optimizing for maps ensures visibility for location-based searches:
- Tactics: Enhance map listings with accurate business details and local SEO strategies.
- Tools: Apple Maps, Google Maps
Final Thoughts on Advanced SEO
And there we have it. This is just a glimpse into the future and the way a big chunk of SEO will likely be done moving into the new year.
The name of the game here is scaling content. These tactics we’ve highlighted are ideal for brands that are looking for ways to level up their output with fewer inputs. But just like any regular SEO strategy, it requires close attention to setting it up properly so that you can produce quality content right away.
Good luck in upping your content game!
If you’re ready to level up your brand with strategic optimization for sustainable growth, Single Grain’s SEO, pSEO & content experts can help!👇
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Frequently Asked Questions about Advanced SEO Strategies
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What is programmatic SEO, and how does it work?
Programmatic SEO is a strategy that automates content creation using templates and AI to target high-intent keywords at scale. By structuring keyword data in a consistent format, brands can generate thousands of optimized pages efficiently. Tools like ChatGPT, Google Sheets, and automation scripts can help streamline this process, making it easier to rank for long-tail, low-competition keywords.
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Why is Search Everywhere Optimization important for SEO in 2025?
Search behavior has evolved beyond Google, with users actively searching on social media, YouTube, marketplaces like Amazon, AI chatbots, and voice assistants. Search Everywhere Optimization ensures that your brand is visible across all search platforms by tailoring content for each channel. Optimizing for these alternative search engines improves discoverability and drives organic traffic from multiple sources.
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How can AI improve content updates and SEO performance?
AI can help update content at scale by identifying outdated information, rewriting sections, and optimizing for new search trends. AI-driven tools analyze user behavior, detect content decay, and suggest improvements for better ranking potential. Regularly updating existing content with fresh statistics, keywords, and structured data ensures sustained visibility in search results.
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What are the best tools for optimizing video search and short-form video content?
For video SEO, tools like TubeBuddy and VidIQ help optimize YouTube content by suggesting keywords, tags, and ranking insights. For short-form video content on TikTok, Instagram Reels, and YouTube Shorts, tools like Canva, Adobe Premiere, and CapCut assist with editing and trend analysis. These tools ensure videos are optimized for discoverability across multiple search engines.
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How does acquiring other domains help with SEO?
Acquiring domains with existing traffic and authority can improve SEO by transferring backlinks, ranking power, and audience engagement to your main site. This strategy helps expand regional presence, strengthen domain authority, and consolidate search rankings. Before acquiring a website, use tools like Ahrefs or UberSuggest to analyze traffic, backlink profiles, and keyword performance to ensure a positive ROI.
