We Have Driven Impact At

Ad Campaigns that Increase Ad CTRs, Revenue and ROAS

Does this sound like your business?:

Apple’s iOS update affected your Facebook & Instagram CPMs, CPCs, and ROAS — which you still haven’t fully recovered from
Your ad spend is high but your ROAS is abysmally low
You’re creating beautiful ads but they’re just not converting
People visit your Facebook page or website but don’t make a purchase
You want to scale your campaigns profitably, but can’t seem to increase conversion volume without hurting your ROAS
You need to boost your conversion rates with a full-funnel Facebook/Instagram ads strategy
You’d like to achieve better brand awareness

Here’s the bottom line:

If you don’t have a working Facebook/Instagram Ads campaign (or if your campaign is seeing unimpressive results), you’re letting hundreds or thousands of leads get away.

With almost 3 billion monthly active users, advertising on Facebook (Meta) is one of the most effective ways to access a much wider, yet micro-targeted, audience with very low advertising costs. So if you can improve your Facebook Ads campaign, you could easily see ad conversion rates as high as 9.21% – and predictably grow your business.

Our Facebook Ads agency has a proven track record of successful Facebook (Meta) Ads campaigns. We’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow, and we can help your business scale, too.

We Specialize in HIGH-ROI (Meta) Facebook Ads Campaigns

We create Facebook ads that attract the maximum number of clicks to boost your website traffic and grow your business. How do we do this?

In addition to being a Facebook Ads agency, we are a full service agency that has a team of digital advertising experts that target competitive keywords to acquire, nurture and convert potential organic leads. They create ad copy that contains enticing calls-to-action to ensure that users not only view your ads, but actually click on them.

As one of the best (Meta) Facebook Ad agencies, Single Grain’s ad campaign strategy consists of:

Understanding your business’s unique features and your overall advertising goals
Studying your prior Facebook ad campaigns
Targeting the right audience through various proven methods
Leveraging retargeting to stay in front of high-intent prospects
Writing the Facebook ad copy, headlines and descriptions
Consistently monitoring the progress of the posted ads by doing A/B testing
Optimizing the low-performing campaign to improve their performance
Testing the type of ads — image ads, video ads, poll ads, carousel ads, slideshow ads, collection ads, leads ads, instant collection ads, etc. — that work best for your business

Achieve Higher ROAS

Featured Case Study: Harris Teeter

Maximizing Social Media Visibility and Engagement

Objectives

Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.

Challenges

Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.

Process

Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.

Results

The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.

Learnings

This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.

+400% engagement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

4.6 • 1.1K Ratings

Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

In this episode, we delve into the evolving landscape of organic social media reach, analyzing data from 15,000 social media profiles. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the most active social networks driving the most organic traffic. We also share why we are focusing on Meta, formerly Facebook.

Learn More About The Work We’ve Done

Increasing Free Quote Submissions on Homepage by 95%
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Spend and Leads Increased While Earning a More Efficient CPA
54% Revenue Growth Year Over Year by Implementing Content Optimizations
+85% Increase in Branded Searches and +10% Increase in ROAS
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
454% Growth in Google Ads Revenue After Account Restructure.
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
300% Increase in BOFU ROAS after switching to programmatic
Increases Post Engagement Rate by 400% with Single Grain
Do you want to achieve the same numbers?

It’s easy!
Work With Us

Some Common Facebook Ads Questions

And We Have The Answers

How much does it cost to advertise on Facebook?
The price of Facebook ads depends a lot on what you sell, what results you expect, and your budget. Ad costs also vary greatly by country, industry, target audience, placement and time of year.

Some rules of thumb that will help you gauge your ultimate costs are:
- The more expensive your offer, the more you can expect to spend. This doesn’t mean your costs per click (CPC) will be higher, only that your campaign’s total costs will likely be.
- The more aggressive you are to get results, the more you can expect to spend.
- Bottom-of-the-funnel objectives like “Sales” and “Conversions” are more expensive than top-of-the-funnel ones such as “Brand Awareness” and “Reach.”
When you discuss your project with us, we’ll be able to tell you in greater detail about how much you can expect to pay.
Are Facebook ads worth it?
Yes! Social media advertising with Facebook ads allow you to:
- Target all sorts of audiences granularly, something unparalleled by almost any other ad platform
- Create campaigns that fulfill several goals within your campaigns, including brand awareness, traffic generation, lead generation and sales
- Control your spending and the results you get
- Expand your messaging and learn more about the best ways to communicate with your audience
We have used Facebook ads to generate incredible results for all our clients, and we can help you with your own needs.
How long will it take to get results?

On average, you can expect to see results from our paid acquisition campaigns in the first three months.
What is Facebook advertising?

Advertising on Facebook means running ads exclusively through this network. The ads show up in different parts of Facebook’s feed, the Messenger app, and even on non-Facebook apps and websites. Social media advertising on this platform offers different ad formats, including images, carousels, videos, and more.

Facebook makes it easy for your paid ads to communicate a unique message to the people that matter the most to you — your audience.

You can create these audiences based on demographic, behavioral, and interest-based data from Facebook’s user profiles. You can also target audiences based on past behaviors on your site (known as “custom audiences”) or based on similar traits (known as “lookalike audiences.”)

Since people react more positively to relevant ads, advertising on Facebook is often an effective and lucrative way to promote your brand online.
How do I advertise on Facebook?

To advertise your brand successfully with Facebook ads, you need to promote a product or service (an “offer”) in a way that engages your target audience. Based on your offer, you select a campaign’s objective and a budget.

Then you define your target audience and your ad’s placements. Finally, you create your ads, and launch your campaign. Once this social media giant approves the ads, they will be good to go.

The most important part of Facebook Ads is to create copy that resonate with the right people and keep users engaged with the platform. In other words, the better your ads generate likes, shares and comments, the higher their reach and the lower their costs.

That’s your ultimate goal with social media advertising, and that’s what we excel at.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Achieve Higher ROAS

Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Achieve Higher ROAS

— Testimonials

Our Creds

— Our clients love us

“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”