Is Social Media Important To SEO
Written By: sujanpatel On June 20th, 2007 | 12 Comments
Social media are the fastest growing online segment of the web and they are filling search results in the major search engines. If you are not participating in social media websites, your search engine rankings are going to suffer. The days of working on your organic search rankings for your primary URL are gone.Digg, Stumble Upon, del.icio.us, MySpace, Facebook, and the list goes on are some of the most popular websites on the Internet, so why not leverage them for SEO? They get millions of visitors a day, so there is no reason not to create profiles on all of these sites to drive traffic and increase your rankings. Social media is similar to search engines in that the most relevant and interesting content comes to the top.
How do you use social media to increase your SEO results?
Start participating on social media sites.
Look the social media sites that match your target audience and start building profiles for your brand, products and services. On your profile make sure to include links to your primary website. Most importantly, after you build your presence you must stay engaged with your audience. You can’t just build a profile and leave it.
Sites that offer friend requests, like MySpace, offer well-regarded search engine content that also links directly to your company’s web presence. So, the more friends you have the more traffic
Tagging sites like Digg, Netscape and del.icio.us, allow you to submit news articles. If the news you post is relevant and interesting to the readers, they will “Digg†your story by voting and your article will get more exposure to readers. The SEO benefits of more exposure are more direct links from well-trafficked pages to your site. Bloggers often pick up these stories and post them on their blogs, which will grow links you’re your website substantially. Build relationships with highly-visible community members Building relationships with highly-visible community members, is a way to help promote your own website. Seek out high-traffic community member pages that match your target audience readership and post comments related to their content. This allows you not only to be a resource to the readers, but also increases readership to your website.
Be in it for the long-haul Just like increasing your organic rankings, SEO in social networking takes time and effort. The long-run efforts for your SEO will be hard for your competitors to match.
June 20th, 2007 at 11:13 am
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June 20th, 2007 at 11:33 am
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June 20th, 2007 at 12:33 pm
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June 21st, 2007 at 8:13 am
Actually, MySpace doesn’t give direct incoming links to profiles or websites any longer. Server-side scripting changes every URL to a lengthy dynamically generated one starting with “www.msplinks.com”.
So while human visits can be generated from Myspace profiles for your business or product, links do not count for SEO purposes any longer.
June 21st, 2007 at 8:42 am
PreshPromo SEO,
Thanks for the clarification..
June 21st, 2007 at 9:33 am
Hi agree with EVERY word Sujan has just shared!
I haven’t yet built my sites on MySpace, but Twitter, Facebook and LinkedIn are working on its own now…almost
Interesting in learning more about these sites, join our challenge here.
My #1 choice is StumbleUpon and #2 Sk-rt Then delicious and digg…but there are new ones popping up every day!
I must add, that having sound SEO foundation for your website/blog is a must though. Need tips, I ran a week’s series of SEO Tips when I moved from blogger to WP. It also did incredible things…not nearly as fabulous as social networking/bookmarking though.
Thanks for a great post
June 21st, 2007 at 9:41 am
Ponn,
Thanks for the complement. Btw those are some good SEO tips.
June 21st, 2007 at 12:06 pm
[...] Is Social Media Important To SEO By sujanpatel Digg, Stumble Upon, del.icio.us, MySpace, Facebook, and the list goes on are some of the most popular websites on the Internet, so why not leverage them for SEO? They get millions of visitors a day, so there is no reason not to create … Single Grain - http://www.singlegrain.com [...]
June 23rd, 2007 at 3:49 am
well i stumbledupon this page… so it must have some impact on SEO…
June 28th, 2007 at 3:50 am
ummm… did everyone miss the fact that social networking sites that require login (like facebook) are not spiderable by search engines like google? Creating links on these sites won’t make a lick of difference to your pagerank (etc).
Blogs, are of course, a different matter.
I think a more interesting discussion would be: “Will the advent of social networking sites effect search engines negatively?”.
July 20th, 2007 at 12:40 pm
[...] Is Social Media Important To SEO [...]
September 29th, 2007 at 9:00 pm
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