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Boost Your Business with Expert Lead Acquisition

Are you grappling with the challenge of generating high-quality leads that convert into active users for your SaaS product? Perhaps ineffective targeting, ambiguous marketing messaging, or underperforming campaigns are impeding your potential growth. Additionally, the lack of a multi-channel approach and insufficient use of intent data and marketing automation may be hindering your efforts. Regardless of the hurdles your SaaS business may be encountering, without a consistent influx of potent leads, your overall growth is likely stunted.

Your journey towards surmounting these difficulties begins with embracing the right lead generation strategies. The crux of lead generation in the SaaS industry lies within accurately identifying your target audience, establishing meaningful connections with potential users, and nurturing these relationships to drive conversions and subscriptions.

At Single Grain, we comprehend the intricacies of lead generation in the SaaS landscape and possess the expertise to alleviate these stress points. As seasoned lead generation strategists, we tailor our approach to meet your unique SaaS needs, ensuring a custom-made solution that secures high-converting leads for your business. Our strategies include leveraging intent data and marketing automation, employing a multi-channel approach, and focusing on inbound marketing and Account-Based Marketing (ABM) to engage and convert your target audience effectively.


Single Grain: Your Go-To Lead Generation Specialists

Single Grain is a trusted lead generation agency with a deep understanding of the SaaS industry. Our team begins by comprehending your software solution from every angle, enabling us to accurately identify your ideal user base. With these well-defined targets, we excel at creating compelling messages that resonate with your potential software users. We also emphasize the importance of personalized content and progressive profiling to ensure our campaigns are highly targeted and effective.

Furthermore, we assess the performance of ongoing campaigns, continuously refining and adjusting strategies to boost the influx of high-quality leads. We are fervent about tracking and analyzing, seizing every opportunity to optimize your campaigns for maximum impact in the SaaS market. Our focus on continuous conversion optimization ensures that we are always improving and iterating based on data-driven insights.

Most importantly, we strongly believe in transparent communication. We take pride in our collaboration with clients, ensuring you are always informed about your campaign’s progress and performance.

Our lead generation solutions at Single Grain, tailored for the SaaS industry, include:

  • Target audience research
  • Goal-oriented campaign design
  • Performance analysis and optimizations
  • In-depth reporting and communication
  • Conversion rate optimization
  • eMail marketing
  • Social media advertising
  • Content marketing
  • Multi-channel strategies
  • Intent data and marketing automation
  • Inbound marketing and ABM
  • Personalized content and progressive profiling
  • Metrics and ROI tracking

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

LinkedIn Leads on Retention.com, Selling Timing, Google's Future

Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, and building relationships. They examine Retention.com's lead capture methods and discuss sales strategy challenges, business sale timing, missed acquisition opportunities, and the impact of Google and OpenAI on search and affiliate marketing, highlighting future digital marketing trends.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What services does a lead generation agency offer?

    A lead generation agency, particularly in the SaaS sector, excels in devising and executing plans to pinpoint and engage prospective clients intrigued by your software solution. They employ a diverse range of strategies including SEO, PPC, social media, email outreach, and content marketing to cultivate potential leads.

  • How long does it take to see results from a lead generation agency?

    The duration required to witness outcomes from a lead generation agency can fluctuate based on the adopted tactics, your specific sector – in this case, the SaaS industry – and the intensity of competition within your market. Nevertheless, a proficient lead generation agency will establish pragmatic forecasts and consistently deliver updates on the advancement of your campaign.

  • What makes a good lead generation agency?

    An effective SaaS lead generation agency ought to possess a demonstrated history of accomplishments and expertise in your specific field. Transparency in their methodologies, coupled with consistent progress reports, should be a given. Furthermore, they must exhibit a deep comprehension of your intended market, and be capable of crafting a bespoke strategy to yield premium quality leads.

  • How much should I expect to spend on lead generation services?

    The pricing for lead generation services can fluctuate based on the agency, the approach employed, and the quantity of leads you’re aiming for. It’s crucial to collaborate with a lead generation agency that provides clear pricing structures and can customize their offerings to align with your financial plan. Particularly in the SaaS industry, it’s more beneficial to perceive lead generation as a strategic investment in your business growth, rather than a mere expense.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

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