Conducting good keyword research is vitally important for your success online, simply because the web runs on keywords. Although many people create websites based on niches, ideas or specific types of information they’d like to share, it isn’t niches or thoughts that the search engine results pages return – it’s …
How to Implement PDF SEO Techniques
You’ve gone through every page of your website and added your target keywords to your title tags, heading tags, meta tags and body content – that means you’re done with your search engine optimization, right?! Guess again! In fact, if you only optimize the HTML pages on your website, you’re …
7 Ways to Leverage LinkedIn
In some ways, LinkedIn is the red-headed step-child of the social networking world. There’s no chat feature? No way to post about the latest band you discovered or share funny pictures of your cat? But while some people might see this as evidence that the site is full of stuffy …
How to Track Your Website’s Revenue with Google Analytics
Although some people put up websites for completely altruistic reasons – for example, wanting to share knowledge or persuade people to a cause – most webmasters want to see some sort of financial payoff for their efforts. But to get the biggest financial benefit from your website, it’s important to …
How Using Twitter Hashtags Increased our Following by 13.4%
Although Twitter has been around for a few years and is certainly no longer the “new kid on the block” in the social media world, many website owners still find the nuances of this communication tool difficult to grasp. Hashtags – those few short letters or words preceded by the …
Link Wheels: Are They In or Out?
Website marketers are constantly trying to uncover tricks to get their sites ranked higher in the search engines, just as Google engineers are always on the lookout for these schemes. One of the latest such techniques to gain prominence in the SEO community is the link wheel – a circular …
Using Holiday Themes in PPC Ads to Boost CTR
The holidays are coming and with the success of Black Friday and Cyber Monday, savvy web marketers stand to make a fortune in sales this winter. But since huge potential means huge competition, it’s vital that your ads stand out from the crowd. Let’s look at one way to differentiate …
How to Track Your Website’s Revenue with Google Analytics
Although some people put up websites for completely altruistic reasons – for example, wanting to share knowledge or persuade people to a cause – most webmasters want to see some sort of financial payoff for their efforts. But to get the biggest financial benefit from your website, it’s important to …
How to Build a Following on Your Blog
Blogging can be a great way to build your professional reputation and reach additional prospects for your products or services. But despite what you might expect from all of the “Overnight Blogging Success” products being sold online, blogging isn’t a quick and easy path to riches. Instead, it requires …
How the Google Adwords Quality Score Works
At first glance, advertising with Google Adwords’ pay-per-click (PPC) program sounds pretty straightforward. Build an ad that features compelling copy and a link back to your site, choose the keywords you’d like your ad to display for, set the amount you’re willing to pay for each click based on where …