No matter what type of website you operate, it has a purpose. Maybe you’re trying to sell products, maybe you’re trying to generate leads for an offline business, or maybe you’re just trying to get people to take action on a social issue that’s important…
-
Are You a Busy SEO or an Effective SEO?
6 Feb. 2013Raise your hand if you’ve ever worked with a “busy worker” – the kind of person who flutters around the office grasping a stack of important-looking papers or who constantly complains about how busy he is, even though there isn’t much actual work getting done….
-
The Differences between Successful Websites and Failed Websites
30 Jan. 2013SEO websites and other purveyors of digital marketing advice spend plenty of time covering the exact tips and techniques that are “in vogue” at any given point. One day, the recommendation might be to include a specific number of keyword repetitions in your page’s title…
-
Why Your Blog Needs a Brand
23 Jan. 2013So you’ve decided to take advantage of the SEO and business building benefits that creating a blog entails. That’s great! But just in case you believe that launching your blog only involves installing WordPress, choosing a pretty theme and tossing up some content posts, think…
-
The Good, The Bad and The Ugly of Guest Posting
16 Jan. 2013Considering the changes that have been made to link building best practices as a result of Google’s Panda and Penguin algorithm updates, guest posting has become widely valued as a legitimate way to secure the editorial backlinks that are now considered vital to a website’s…
-
Promoting Your Website Using Google Images
9 Jan. 2013By now, you should already have a pretty good idea how to optimize the content on your website and any video files used on your site for display in the Google SERPs. If not, take a look back through the posts in our SEO category,…
-
Getting More Out of Google Analytics
2 Jan. 2013As we begin this New Year, one of the best things that you can do for your business is to improve the quality of your metrics tracking initiatives. Far too many businesses simply install Google Analytics and then fail to ever check the information this…
-
When the Client is Wrong: How to Handle Difficult SEO Customers
26 Dec. 2012The phrase “The customer is always right” gets bandied about so often in the business world that it’s practically accepted as a de facto, without question truth. But in my opinion, this sentiment sets a dangerous precedent. Really, no group of people is ever “always”…
-
7 Email Marketing Mistakes that Small Business Owners Make
19 Dec. 2012There’s no doubt about it – email marketing is a great way to both increase your company’s online sales and build relationships with current and potential customers. Having an active email marketing list gives you the ability to follow-up with customers who haven’t yet purchased…
-
Link Building 101: How to Capture Broken Links
17 Dec. 2012These days, finding good quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s…
-
25 Social Media Prompts that Get the Conversation Going
12 Dec. 2012We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating! What should you say? What can you post that will make your followers think that…
-
Are You Making These Social Media Marketing Mistakes?
10 Dec. 2012Social media marketing is simple, right? All you have to do is log on, chat with a few people in your industry and watch the hordes of hungry buyers come streaming back to your website, right? Obviously, social media marketing isn’t that simple – though…