We Have Driven Impact At

Unleash the Potential of Player-Created Content

Are you finding it difficult to spark genuine engagement and establish a dedicated player base for your game?

It’s well-known that every game developer aspires to have an ongoing dialogue with their players, enhancing trust and encouraging player loyalty. Yet, it’s often a daunting task to personalize your game and establish that crucial emotional bond.

The game-changer could be player-generated content (PGC). This not only fortifies the gaming community but also enhances search engine optimization (SEO), and boosts conversion rates. However, for it to be effective, you need a robust PGC strategy.

That’s exactly where we at Single Grain step in. As a leading PGC agency, we can design a comprehensive PGC strategy for your game, tailored to meet your specific needs and goals.

Experts in High-Performance User-Generated Content Strategies for Gaming

At Single Grain, our team of gaming industry specialists are adept at crafting imaginative user-generated content (UGC) campaigns that resonate with your gaming community, stimulate significant player engagement, and amplify your game’s presence.

We achieve this by inspiring your players to share their unique experiences with your game, actively incorporating them into your game’s storyline. Our tactics are grounded in data analysis, ensuring precision and relevance to your target gamers. By utilizing the appropriate gaming platforms and promoting high-quality player-created content, we effectively enhance your game’s reputation and authenticity.

Most importantly, we don’t just design successful campaigns, we also consistently observe and adapt to the dynamic digital gaming landscape. This ensures your UGC strategy remains current and continues to yield results.

Single Grain’s UGC services for the gaming industry include:

Player-created content strategy and implementation
Gaming platform optimization for UGC
Monitoring and moderation of player-created content
Analytics and reporting on UGC
Management of legal rights for player-created content

Elevate Gaming Visibility

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

4.6 • 1.1K Ratings

AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

Learn More About The Work We’ve Done

454% Growth in Google Ads Revenue After Account Restructure.
300% Increase in BOFU ROAS after switching to programmatic
MQL Driven by LinkedIn Ads Increased By 193%
Increases Post Engagement Rate by 400% with Single Grain
+85% Increase in Branded Searches and +10% Increase in ROAS
31.4K More Clicks and 3.08M More Impressions
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
54% Revenue Growth Year Over Year by Implementing Content Optimizations
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Increasing Free Quote Submissions on Homepage by 95%
75% Lift in Add-to-Cart Rate
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
+193% Increase in Monthly Sign Ups
Spend and Leads Increased While Earning a More Efficient CPA
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Do you want to achieve the same numbers?

It’s easy!
Work With Us

Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Visibility

— Testimonials

Our Creds

— Our clients love us

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

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