Very few websites have seen the meteoric rise of interest and engagement that Pinterest has, and – as you might expect – this rapid adoption offers plenty of potential for website owners to get their content noticed. But what is Pinterest, and how can you use this innovative new website …
How Using Twitter Hashtags Increased our Following by 13.4%
Although Twitter has been around for a few years and is certainly no longer the “new kid on the block” in the social media world, many website owners still find the nuances of this communication tool difficult to grasp. Hashtags – those few short letters or words preceded by the …
How Using Twitter Hashtags Increased our Following by 13.4%
Although Twitter has been around for a few years and is certainly no longer the “new kid on the block” in the social media world, many website owners still find the nuances of this communication tool difficult to grasp. Hashtags – those few short letters or words preceded by the …
7 Fun and Effective Twitter Strategies
By now, you’ve probably heard the same Twitter strategies repeated over and over again so many times across the internet that you could recite them in your sleep. Yes, it’s a good idea to follow the thought leaders in your industry, and yes, it’s still important to post a mix …
Will Facebook Be the Next MySpace?
Unless you’ve been hiding under a rock for the last week, you’ve probably noticed that Facebook has made a few teeny, tiny little changes… Maybe you’ve noticed from seeing them on your own Facebook profile, but it’s just as likely that you picked up on these alterations from the hordes …
Social Media Applied: Lessons from the Obama Presidential Campaign
As bloggers and website owners, we can get so wrapped up in the world of search engine optimization and social media jargon that we forget to see the forest for the trees. Social media isn’t just a set of tools that site owners can use to boost their online presence …
Important Social Networking Metrics to Track
No one’s disputing the importance of social networking any longer – neither in terms of search engine optimization or in the ways it enables you to connect directly with your audience. However, just because social networking is enjoying its newfound status as a legitimate business tool doesn’t mean that it …
Measuring the ROI of Your Social Media Campaign
Investing time or money into a social media campaign isn’t something that any business owner should take lightly. Although it’s often heralded as the end-all, be-all of internet interactions in our online world, social media – gasp! – may not be right for every company or every niche. So before …
Balancing Your Investment in Multiple Social Networking Sites
Sure, the internet marketing world has been abuzz with the launch of Google+, the web’s most recent – and most promising – social networking site. But there are hundreds of other social networking sites out there. You aren’t really expected to maintain a presence on all of them, are you? …
How Google+ Can Affect SEO and Social Search
When Google first debuted its “+1″ button in March 2011, the critical reception was somewhat cool. With a stylization that was strikingly to Facebook’s “Like” button, the “+1″ feature had most SEO and internet marketing analysts labeling it a cheap rip-off, destined for the obscurity of Google’s ill-fated Wave and …