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Is Your Media Buying Strategy Missing the Mark?

Are your e-commerce advertising investments not yielding the anticipated return on investment (ROI)? Is your media buying strategy in dire need of an overhaul? Don’t fret, you’re not alone. Many online retailers just like you grapple with ineffective media investments and low customer engagement rates.

Discovering a bespoke media buying strategy can dramatically transform your e-commerce advertising approach, propelling improved business performance and customer interaction. With the right media buying agency at your helm, your online store will successfully navigate the intricate digital media landscape, ensuring your ad campaigns reach the right online shoppers at the right moment – and on the right platform.

Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-driven media strategies for the e-commerce sector, positioning your ads where they’ll generate the most impact. Our team of media buying maestros is committed to delivering results-oriented solutions that align with your brand’s unique needs in the online marketplace.

Your Success is Our Mission

Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your e-commerce media buying campaigns. We understand the unique dynamics of the online marketplace and tailor our strategies to meet your specific business needs, creatively encapsulating your brand’s message.

Our data-driven approach allows us to provide insights into the type of media that resonates most with your online customers, pinpointing the right timing and digital platforms. We use this information to craft an optimized media plan that ensures maximum ROI in the e-commerce landscape. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the digital marketplace.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended online demographic, thereby driving conversions and skyrocketing your brand visibility in the e-commerce world.

Single Grain’s e-commerce media buying services include:

Comprehensive media planning
Competitive market analysis
Negotiations and media buying
Campaign performance tracking
Continuous campaign optimization

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Featured Case Study: Simon Pearce

YoY Efficiency Gains through Paid Media Strategy

Objectives

The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.

Challenges

Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.

Process

Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.

Results

Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.

Learnings

Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.

+17% conversion rate

+25% revenue

+9% PROAS

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Increasing Free Quote Submissions on Homepage by 95%
54% Revenue Growth Year Over Year by Implementing Content Optimizations
+85% Increase in Branded Searches and +10% Increase in ROAS
Increases Post Engagement Rate by 400% with Single Grain
300% Increase in BOFU ROAS after switching to programmatic
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
268% Increase in Organic Traffic With AI-Driven SEO Strategy
454% Growth in Google Ads Revenue After Account Restructure.
Spend and Leads Increased While Earning a More Efficient CPA
Do you want to achieve the same numbers?

It’s easy!
Work With Us

Frequently Asked Questions

And We Have The Answers

What makes a media buying agency unique from other marketing agencies?

In the dynamic world of e-commerce, agencies that specialize in procuring, strategizing, and negotiating advertising space across diverse media channels play a crucial role. Their proficiency enables them to secure prime ad placements at the most economical rates. While some marketing agencies may provide a wide array of services, a media buying agency’s singular focus is to ensure your brand’s message reaches the appropriate audience, in the right context, and at the most opportune moment. Our team’s profound comprehension of the media ecosystem and solid connections with media platforms provide us with a competitive edge to yield the best outcomes for your online retail business.
How is media buying different from typical marketing strategies?

In the realm of e-commerce, conventional promotional tactics may encompass diverse activities such as crafting compelling content, optimizing for search engines, or managing social media platforms. However, media buying stands apart as it involves the calculated procurement of advertising slots where your potential customers are most likely to interact. This is a niche expertise that demands comprehensive market analysis, adept negotiation skills, and a profound grasp of media patterns. Our primary objective as a media buying agency is to amplify your return on investment by guaranteeing that your advertisements connect with your intended audience in the most resonating manner.
What are the best channels for media buying?

When it comes to identifying the most effective platforms for media purchasing, your unique e-commerce goals and customer demographics are paramount. Our squad employs a diverse mix of media, from conventional outlets such as TV, radio, and print, to digital arenas like social media, search engines, and online portals. Each initiative is distinct, and we harness our profound sector expertise and data-led discernment to pinpoint the most impactful platforms for your online retail business. Bear in mind, the key isn’t omnipresence; it’s about marking a presence where your customers are.
What budget should I set aside for effective media buying?

The financial commitment for media buying in the e-commerce sector can significantly differ based on your business scale, objectives, and the competitive environment. A universal solution doesn’t exist. Nevertheless, we’re committed to devising a tailored strategy that harmonizes with your budgetary constraints while ensuring a robust ROI. Our focus is to make sure your investment in media buying is strategically directed towards accomplishing your unique business goals. Curious to learn more? Don’t hesitate to contact us for a complimentary consultation on how we can amplify your brand’s online visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

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Our Growth Methodology

We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

— Our clients love us

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

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