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Is Your Media Buying Strategy Missing the Mark?

Are your e-commerce advertising investments not yielding the anticipated return on investment (ROI)? Is your media buying strategy in dire need of an overhaul? Don’t fret, you’re not alone. Many online retailers just like you grapple with ineffective media investments and low customer engagement rates.

Discovering a bespoke media buying strategy can dramatically transform your e-commerce advertising approach, propelling improved business performance and customer interaction. With the right media buying agency at your helm, your online store will successfully navigate the intricate digital media landscape, ensuring your ad campaigns reach the right online shoppers at the right moment – and on the right platform.

Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-driven media strategies for the e-commerce sector, positioning your ads where they’ll generate the most impact. Our team of media buying maestros is committed to delivering results-oriented solutions that align with your brand’s unique needs in the online marketplace.


Your Success is Our Mission

Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your e-commerce media buying campaigns. We understand the unique dynamics of the online marketplace and tailor our strategies to meet your specific business needs, creatively encapsulating your brand’s message.

Our data-driven approach allows us to provide insights into the type of media that resonates most with your online customers, pinpointing the right timing and digital platforms. We use this information to craft an optimized media plan that ensures maximum ROI in the e-commerce landscape. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the digital marketplace.

We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended online demographic, thereby driving conversions and skyrocketing your brand visibility in the e-commerce world.

Single Grain’s e-commerce media buying services include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    In the dynamic world of e-commerce, agencies that specialize in procuring, strategizing, and negotiating advertising space across diverse media channels play a crucial role. Their proficiency enables them to secure prime ad placements at the most economical rates. While some marketing agencies may provide a wide array of services, a media buying agency’s singular focus is to ensure your brand’s message reaches the appropriate audience, in the right context, and at the most opportune moment. Our team’s profound comprehension of the media ecosystem and solid connections with media platforms provide us with a competitive edge to yield the best outcomes for your online retail business.

  • How is media buying different from typical marketing strategies?

    In the realm of e-commerce, conventional promotional tactics may encompass diverse activities such as crafting compelling content, optimizing for search engines, or managing social media platforms. However, media buying stands apart as it involves the calculated procurement of advertising slots where your potential customers are most likely to interact. This is a niche expertise that demands comprehensive market analysis, adept negotiation skills, and a profound grasp of media patterns. Our primary objective as a media buying agency is to amplify your return on investment by guaranteeing that your advertisements connect with your intended audience in the most resonating manner.

  • What are the best channels for media buying?

    When it comes to identifying the most effective platforms for media purchasing, your unique e-commerce goals and customer demographics are paramount. Our squad employs a diverse mix of media, from conventional outlets such as TV, radio, and print, to digital arenas like social media, search engines, and online portals. Each initiative is distinct, and we harness our profound sector expertise and data-led discernment to pinpoint the most impactful platforms for your online retail business. Bear in mind, the key isn’t omnipresence; it’s about marking a presence where your customers are.

  • What budget should I set aside for effective media buying?

    The financial commitment for media buying in the e-commerce sector can significantly differ based on your business scale, objectives, and the competitive environment. A universal solution doesn’t exist. Nevertheless, we’re committed to devising a tailored strategy that harmonizes with your budgetary constraints while ensuring a robust ROI. Our focus is to make sure your investment in media buying is strategically directed towards accomplishing your unique business goals. Curious to learn more? Don’t hesitate to contact us for a complimentary consultation on how we can amplify your brand’s online visibility.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Store Exposure

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Maximize Store Exposure