Feel your B2B business isn’t getting enough qualified leads despite your extensive marketing efforts?
It’s not uncommon for B2B companies to invest heavily in lead generation, content marketing, or other marketing initiatives, only to be frustrated by lackluster results. Astoundingly, many B2B organizations realize their conversion rates are dismally low. It seems insurmountable, does it not?
The solution lies in implementing effective performance marketing strategies that focus on concrete outcomes, not just activity. This ensures your marketing efforts are entirely goal-oriented, result-driven, and measurable.
With Single Grain, your business will no longer wade through the dark. As a B2B performance marketing agency, our focus is getting you the returns you deserve on your marketing investments. We pride ourselves on giving you optimized, data-driven strategies that are sure to boost your conversions.
Our approach is well-grounded on understanding your unique business needs. We develop a data-based strategy focusing on the measurable benchmarks reflecting business growth.
We ensure consistent results by steadily fine-tuning your marketing strategy based on real-time analytics and emerging market trends. This leads to continuous improvement and keeps your campaigns successful, adaptive, and effective in an ever-evolving B2B landscape.
Our performance marketing helps you move past the noise, connecting you directly with your target clientele. Benefit from increased brand recognition, higher lead quality, and enhanced return on investment.
Single Grain’s core services in B2B performance marketing include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They highlight the transition to ads targeting consideration and awareness phases, the challenges of attribution, and the unreliability of certain data and metrics. The necessity of focusing on top-of-funnel traffic, the importance of data analytics while acknowledging its limitations, and the benefits of patient investments in top-of-funnel campaigns for sustainable growth are also covered.
A B2B performance marketing agency is a marketing company that specializes in driving measurable results for B2B companies. Unlike traditional marketing agencies, B2B performance marketing agencies focus on delivering ROI-driven campaigns that drive business growth.
A B2B performance marketing agency offers a range of services, including lead generation, account-based marketing, PPC advertising, SEO, content marketing, social media marketing, and more. The goal is to deliver measurable results that help businesses achieve their growth objectives.
B2B performance marketing is different from traditional marketing because it is focused on driving measurable results that directly impact business growth. Traditional marketing is often geared towards building brand awareness and may not have a direct impact on revenue.
The cost of working with a B2B performance marketing agency depends on a variety of factors, including the scope of work, the level of expertise required, and the size of the agency. At our agency, we offer customized pricing based on your specific needs and budget, and we work with you to deliver a strong ROI on your investment.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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