“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Does the landscape of programmatic advertising seem overwhelming?
Your business may be grappling with the complexities of managing ad bidding, data analysis, and media buying across various platforms. This can be frustrating and disorientating, stifling your growth potential and diverting energy from your core operations.
However, with a well-executed programmatic marketing strategy, these obstacles can transform into opportunities. With the right support, you can harness the full potential of programmatic advertising to target customers more precisely, reduce ad spend waste and enhance your ROI.
At Single Grain, we can unravel the complexity of programmatic advertising, turning it into a powerhouse for your growth. Our team of experts leverages advanced technology and data insights to offer unmatched programmatic marketing services tailored to your business needs.
At Single Grain, we focus on delivering comprehensive programmatic marketing services to unleash the potential of your business. We simplify programmatic advertising, creating strategies that reach your target audience effectively while optimizing your ad spends.
Our expert team works tirelessly to identify the audiences that matter most to your business. We use data-driven insights to create personalized campaigns that resonate with potential customers and drive conversion rates.
More than just an agency, we’re your strategic partner, working closely with you to identify your digital advertising goals and designing campaigns that align with these objectives.
Single Grain’s primary programmatic marketing services include the following:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing a full-funnel approach and the role of impression-based channels for long-term growth. They explore the transition to ads that also include consideration and awareness phases, creating distinct audiences for better outcomes. Challenges of attribution, the unreliability of data, and the misleading metrics from agencies are highlighted, stressing full-funnel marketing importance. The conversation covers longer sales cycles, the questionable value of business coaches, and platform limitations in measuring ad spend returns. They underline the critical role of data, analytics, and the necessity for patience in top-of-funnel campaigns, with competent agencies guiding through data complexities. The dialogue offers insights into adapting to paid advertising changes for sustainable growth.
Programmatic marketing services streamline the advertising process using advanced technology. It relies on AI and real-time bidding for inventory across mobile, display, video and social channels. Unlike traditional methods where you buy directly from publishers, programmatic buying automates the process and allows for real-time optimization. It enables targeted, personalized and efficient advertising which traditional marketing lacks. It’s truly a game-changer in the advertising industry.
Programmatic marketing services offer a myriad of benefits. It provides unmatched efficiency by automating the buying process, which saves time and resources. It also allows for real-time insights and analytics, helping you make quick adjustments to maximize your campaign’s performance. Moreover, it provides a granular level of targeting, letting you reach the right audience at the right time with the right message. With programmatic marketing, you’re in control, ensuring your ads reach your target audience with precision.
We understand the importance of data privacy. Programmatic marketing services leverage user data for precise targeting, but we ensure it’s done within the confines of privacy regulations like the GDPR and CCPA. We anonymize all personal data and use it solely for the purpose of delivering relevant ads. We also work with reputable data providers who adhere strictly to privacy laws and guidelines. Your audience’s privacy is as important to us as delivering successful campaigns.
Absolutely! Programmatic marketing services aren’t only for big players. Even if you’re a small business, you can benefit from the precision and efficiency of programmatic advertising. It allows you to compete in the same space, reaching your target audience effectively within your budget. Plus, it provides real-time analytics, which helps you understand your audience better and optimize your campaigns for better results. So, no matter your size, programmatic marketing can be a powerful tool in your digital marketing arsenal.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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