Are your PPC campaigns for your hotel sinking more budget than generating bookings? Does it feel like you’re investing your resources without seeing a substantial increase in occupancy rates?
It’s undoubtedly challenging finding the right mix of keywords, ad creatives, landing pages, and bids for the hospitality industry. The myriad of options available in platforms like Google Ads and Bing Ads turns PPC management into a complex guessing game.
But there’s a solution. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI and fill your rooms.
At Single Grain, we live and breathe PPC campaign management for hotels. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of bookings and guest satisfaction.
At Single Grain, our PPC management services are tailored to unlock the full potential of your hotel’s advertising budget. We initiate our partnership with a comprehensive audit of your current PPC strategies, pinpointing areas of improvement and opportunities within the hospitality industry.
We don’t merely manage your campaigns; we optimize them for the hotel industry. By conducting in-depth keyword research and A/B testing, we craft targeted advertising strategies that attract quality traffic to your hotel. Our team is always on the lookout, fine-tuning your campaigns to ensure maximum occupancy rates.
Ultimately, we elevate your campaign’s quality score, reducing your cost per click (CPC) while boosting bookings. We focus on enhancing ROI, turning PPC expenses into profitable investments for your hotel.
In essence, Single Grain’s PPC services for the hotel industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing full-funnel approaches and impression-based channels for long-term growth. They talk about the move from conversion-only ads to including consideration and awareness, the role of distinct audiences for better outcomes, and highlight that the strategy varies in effectiveness across brand sizes. The challenges of attribution, the unreliability of data, and the need for top-of-funnel investment are debated. They also discuss the limitations of platforms like Facebook and Google for accurate measurement, the importance of data analytics, and the role of agencies in managing complexities. The conversation offers insights on adapting marketing strategies for sustainable growth.
In the realm of hotel marketing, we are masters of PPC campaign management. Our approach is not about merely launching ads and crossing our fingers. Rather, we harness advanced technology and in-depth analytics to gain insights into your potential guests, refine your campaigns, and yield tangible outcomes. Our team is constantly attuned to the latest shifts in the industry, guaranteeing your campaigns are fine-tuned for optimal return on investment.
Unlike other online promotion techniques that focus on gradual expansion (such as SEO or content marketing), PPC is all about immediate exposure. In the context of the hotel industry, with PPC, you’re essentially purchasing guest traffic to your hotel’s website, with each click on your advertisement incurring a specific charge. The art of PPC campaign management lies in fine-tuning these ads to attract the maximum number of potential guests and bookings at the most cost-effective rate.
The optimal platform for your PPC campaign management hinges on the unique needs of your hotel business and the specific audience you aim to reach. Google Ads is a widely favored choice due to its broad coverage. Yet, other platforms such as Bing Ads, Facebook Ads, or LinkedIn Advertising may prove more beneficial, contingent on your hospitality sector and target demographic. We’re here to guide you in pinpointing and harnessing the most advantageous platforms tailored to your distinct requirements.
The perfect budget for a PPC campaign management in the hotel industry is not a one-size-fits-all figure. It depends on the scale of your hotel, your specific objectives, and the unique dynamics of the hospitality sector. A boutique hotel in a small town may achieve desired outcomes with a modest monthly investment, while a nationwide hotel chain might require a more substantial allocation. We’re committed to partnering with you to establish a budget that ensures a robust ROI, taking into account elements such as cost-per-click in the hospitality market and the competitiveness of your chosen keywords.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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