Are your PPC campaigns draining more of your budget than they are boosting your consumer product sales? Does it feel like you’re investing your resources without seeing a substantial increase in customer engagement or product purchases?
It’s undoubtedly challenging finding the right mix of keywords, ad creatives, landing pages, and bids. The myriad of options available in platforms like Google Ads and Bing Ads turns PPC management into a complex guessing game, especially in the fast-paced consumer goods industry.
But there’s a solution. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI and effectively reach your target consumers.
At Single Grain, we live and breathe PPC campaign management. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of leads, sales, and increased consumer product visibility.
At Single Grain, we understand that your consumer goods business thrives on the power of effective advertising. Our PPC campaign management services are tailored to harness the full potential of your advertising budget, ensuring every dollar works harder for your brand.
We begin our journey together with a comprehensive audit of your current PPC efforts. We identify any gaps and opportunities for improvement, ensuring your consumer goods are positioned optimally in the digital marketplace.
Our approach goes beyond mere campaign management. We optimize your PPC campaigns to attract the right audience. Through meticulous keyword research and A/B testing, we craft advertising strategies that draw in quality traffic – potential customers who are genuinely interested in your products.
Our team is always on the ball, monitoring your campaigns and fine-tuning them for maximum results. We aim to increase your campaign’s quality score, thereby reducing your cost per click (CPC) while boosting conversions. Our focus is on enhancing your ROI, turning PPC expenses into profitable investments for your consumer goods business.
In essence, Single Grain’s PPC services for the consumer goods industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing full-funnel and impression-based strategies for long-term growth. They talk about the evolution from conversion-based ads to ones that also cover awareness, the challenges of attribution, the importance of analyzing beyond short sales cycles, and the limitations of platforms like Facebook and Google in measuring ad success. Despite data unreliability, they stress looking at directional trends and advocate for patience in spending for top-of-funnel campaigns, highlighting how competent agencies can navigate these complexities for sustainable marketing growth.
As authorities in PPC campaign management, we adopt an exhaustive, evidence-based strategy tailored specifically for the consumer industry. We don’t merely launch ads and anticipate positive outcomes. Rather, we leverage state-of-the-art technology and in-depth analytics to gain insights into your consumer base, refine your campaigns, and yield quantifiable outcomes. Our team is constantly attuned to the latest shifts in consumer behaviour, guaranteeing your campaigns are fine-tuned for optimal return on investment.
Contrary to various consumer-focused digital marketing tactics that target sustained expansion (such as SEO or content creation), PPC stands as a beacon for immediate brand recognition. In the realm of PPC, you’re fundamentally investing in traffic for your website, with each interaction on your advertisement incurring a specific charge. The art and science of PPC campaign management lie in fine-tuning these ads to secure the maximum consumer engagement and conversions, all while keeping the expenditure to a minimum.
Identifying the ideal platform for your PPC campaign hinges on the nature of your business and the consumer market you’re targeting. While Google Ads often takes the spotlight due to its vast reach, alternative platforms such as Bing Ads, Facebook Ads, or LinkedIn Advertising could provide a more tailored fit, particularly in the consumer industry. Our role is to guide you in pinpointing and harnessing the most effective platforms that align with your unique requirements.
The optimal allocation for a PPC campaign is not a one-size-fits-all figure, but rather, it’s contingent on the scale of your enterprise, your objectives, and the nature of the consumer industry. A modest local establishment may witness substantial outcomes with an investment of several hundred dollars monthly, while a nationwide consumer goods e-commerce platform may require a more substantial outlay. Our role is to collaborate with you to establish a budget that yields a robust return on investment, taking into account elements such as cost-per-click within the consumer sector and the level of competition surrounding your chosen keywords.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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