# Connected TV Advertising Agency **URL:** https://www.singlegrain.com/services/connected-tv-advertising-agency/ **Published:** 2026-01-29 --- # Connected TV Advertising Agency Connected TV promises TV-quality advertising with digital targeting, but in practice it's a fragmented landscape of streaming platforms with different inventory, targeting capabilities, and measurement standards. We help brands navigate this complexity, building CTV campaigns that reach the right streaming audiences while providing measurement clarity that makes optimization possible. Why Your Brand Needs a Connected TV Advertising Partner Streaming audiences continue to grow, but reaching them effectively means understanding a complicated ecosystem: Reach Cord-Cutters Connect with the growing audience that's abandoned traditional TV for streaming platforms. Precision Targeting Unlike broadcast TV, CTV allows targeting based on demographics, interests, and behaviors, but only if you know how to use each platform's capabilities. Premium Viewing Environment Streaming viewers are engaged and attentive, making CTV ads more impactful than interruptive digital formats. Cross-Platform Measurement The biggest challenge in CTV is understanding performance across fragmented platforms. We build measurement frameworks that give you a unified view. Ready to get started? [Get Your Free Connected TV Advertising Consultation](javascript:;) How We Help You Succeed with Connected TV Advertising Our approach cuts through the fragmentation to deliver CTV campaigns you can actually measure and optimize. Strategy Development We identify which streaming platforms and inventory types align with your audience and budget. Audience Targeting We leverage each platform's targeting capabilities to reach your ideal viewers across the streaming landscape. Ready to get started? [Schedule Your Connected TV Advertising Strategy Session](javascript:;) Creative Development We produce video creative optimized for the lean-back CTV viewing experience. Campaign Management We manage campaigns across multiple streaming platforms, maintaining consistency while adapting to each environment. Measurement and Attribution We build cross-platform measurement that shows how CTV drives business outcomes, not just impressions. Testimonials People Love Working With Us Single Grain enables us to increase our impact without increasing our headcount Kim Cooper Director of Marketing, Amazon Alexa Their expertise has helped Nextiva grow its brand and overall business Yaniv Masjedi CMO, Nextiva We can count on them to bring new ideas to the table consistently Jacqueline Foster Demand Generation Marketing, Lever.co Case Studies ## Results: Real Brands, Real Results [ 136 Total AI Visibility $126,000 worth 10 SQLs per month ](https://www.singlegrain.com/case-studies/how-smartrent-achieved-10-monthly-sqls-from-llms/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ 400+ AI citations $220,000 Estimated value ](https://www.singlegrain.com/case-studies/how-ls-building-products-gained-400-ai-citations/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +32.1% Increase in organic search demo form submissions +21.9% Increase in key events +345% Increase in referral traffic from LLMs ](https://www.singlegrain.com/case-studies/smart-rent-technical-seo-ai-powered-growth/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +21% Keyword growth increase +75% AI Overview capture increase +100% New Gemini visibility ](https://www.singlegrain.com/case-studies/bierman-autism-case-study-technical-seo-ai-search-visibility/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +67% Increase in organic traffic +1,400 New organic keywords +$6,000 Growth in organic traffic value ](https://www.singlegrain.com/case-studies/ls-building-products-seo-ai-search-visibility/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +112.5% Increase in total sales +120% Increase in revenue ](https://www.singlegrain.com/case-studies/case-studies-cioc-eoy-promotion/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ -42% CPL Decrease +20,000 Branded Searches ](https://www.singlegrain.com/case-studies/case-studies-schumacher-homes-meta-awareness/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +30 Quality leads 75,000+ Impressions ](https://www.singlegrain.com/case-studies/schumacher-homes/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +325% Increase in CTR 184,000 Impressions ](https://www.singlegrain.com/case-studies/case-studies-winedeals-ai-content-scaling/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +229% Increase in site conversions 1,124% Increase in organic impressions ](https://www.singlegrain.com/case-studies/ls-building-products/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +110.1% Increase CTR +682% Landing Page Views ](https://www.singlegrain.com/case-studies/case-studies-klassy-network-funnel-optimization/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +1023% Revenue on TikTok +273% Improved ROAS ](https://www.singlegrain.com/case-studies/klassy-network-2/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ 4,212% Return on ad spend $48,000+ Revenue generated ](https://www.singlegrain.com/case-studies/klassy-network/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +65% Revenue +29.8% ROAS ](https://www.singlegrain.com/case-studies/learning-a-z/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ 300% ROI in just 9 months 160,000 Impressions per day ](https://www.singlegrain.com/case-studies/single-grain/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ 65M+ Impressions generated +262% Increase in weekly conversions ](https://www.singlegrain.com/case-studies/case-studies-interchain/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ $3,3M + 25% MoM revenue $304 Average Order Value ](https://www.singlegrain.com/case-studies/simon-pearce/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +193% Monthly signups (YoY) -31% Cost per signup (YoY) ](https://www.singlegrain.com/case-studies/bittrex/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +204% Desktop form submissions +95% Form submissions ](https://www.singlegrain.com/case-studies/prolite-autoglass/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [ +125% CTR Rate Improvement +268% Clicks ](https://www.singlegrain.com/case-studies/wine-deals/)Paid Media Strategy Sees YoY Efficiency Gains Lead-gen [All Case Studies](/about-us/case-studies/) Our Connected TV Advertising Services We offer a full suite of connected TV advertising services: CTV Strategy Development Audience Targeting Creative Development Campaign Management Measurement and Attribution Cross-Channel Integration Platform selection and budget allocation based on your audience and goals. Data-driven targeting across streaming platforms. Video creative built for the CTV viewing experience. Cross-platform campaign execution and optimization. Unified measurement that connects CTV exposure to conversions. CTV integrated with your broader digital strategy for consistent messaging and attribution. The Single Grain Difference: What a Great Connected TV Advertising Partner Looks Like Measurable CTV Results CTV success requires navigating fragmentation while maintaining measurement consistency. We bring expertise across streaming platforms and the measurement rigor to show how CTV contributes to your business results. Streaming for Growth We integrate CTV with your broader marketing strategy so streaming advertising supports your overall growth objectives. Ready to Reach Cord-Cutters with Connected TV Advertising? The streaming audience keeps growing, but reaching them requires expertise in a fragmented landscape. Brands that figure out CTV gain access to engaged viewers in a premium environment. Those that don't waste budget on inventory they can't measure. Want to work with an agency that understands streaming platforms and can actually prove what CTV delivers? Interested in learning more? Let us show you how we can amplify your reach and results. Partner with experts who understand your market. [Contact Our Connected TV Advertising Experts](javascript:;)