Segmentation allows you to create personalized and, thus, more effective marketing strategies – so here are 7 segmentation mistakes you need to avoid!
How do you know if you've chosen the right objective for your Facebook video ad? Find out the astonishing answer from Biteable's video ad experiment!
Instagram Stories Ads is a unique way to engage with your target audience. Here's a step-by-step guide (with examples) on using them to develop your brand.
If you want to market your startup but don’t have a large budget or name recognition, it can be daunting. But the key to success is building relationships.
A good marketing strategy is a multichannel marketing strategy, right? But if you lack time, money or know-how, then you should focus on just one channel.
With time and investment in your analytics knowledge, you’ll be able to leverage your chosen content marketing KPIs to track your ROI and business growth.
in our fast-paced world, it’s getting harder to be seen and remembered by customers. Here are 13 truly simple ways to market your business online.
Guest blogging is one of the best ways to build a high-value backlink profile and drive clicks back to your site. Here are 5 ideas for guest-post content.
I’m frequently asked what my most effective client acquisition channels are for Single Grain, so in this article, I outline our tactics with the best ROI.
Creating a product and leveraging it as content marketing is called product-led growth, a crazy marketing tactic that brings in revenue without much work.
Creating good content is not hard, but to stand out from the competition you must write 10X content – content that is 10 times better than anything else.
If you’re reading and learning voraciously, creating content that provides value, and promoting the heck out of it, your business will benefit. Here's how.