Single Grain Blog —

For a SaaS company, finding innovative ways to connect with prospects is essential. Investing in customer education can increase SaaS conversion rates.

Marketing SaaS products differs from regular marketing. Add these 12 proven growth tactics to your SaaS marketing strategy to gain an edge and increase ROI.

Here's how to design a SaaS lead generation strategy that attracts users who are not only ready to try your product/service but who will become loyal users.

Wondering if SEO for SaaS companies is important? The short answer is yes! This guide explains how SEO benefits SaaS and outlines a basic SaaS SEO strategy.

Follow this 3-step strategy to earn high-quality backlinks, generate relevant referral traffic and, ultimately, increase the revenue of your SaaS website.

From feature marketing & native advertising to unbundling strategies & aspirational selling, here are the top SaaS marketing trends.

Adobe became a multibillion-dollar SaaS company with 24% YoY growth by having great products — and a smart marketing strategy. What can we learn from them?

Many SaaS companies have a freemium model, which is a limited, free veresion of their product. But is freemium right for your company? Read on to find out.

Startup success isn’t built overnight. Follow these 10 tips to learn from the wisdom of $1B unicorns to position your business for long-term success.

SaaS marketing is different from other marketing strategies, but if you follow these 12 tactics, you can easily increase subscribers for your product.

Creating a Facebook ads funnel for your SaaS business is not easy. This guide will show you how to break down the funnel and create ads step by step.

Launching or running SaaS companies in such a competitive space can be both exciting and challenging. Here are 46 resources to help you grow your business.