Snapchat Launches Advanced Mode for Its Ads Manager

Snapchat has added a new tool for its self-serve Ads Manager that will allow advertisers to quickly launch complex ad campaigns in a variety of creative formats.

The feature, called Advanced Mode, exists inside the Ad Manager (you access it by clicking on “Advanced”) and comes with a ton of new tools that are “designed to make building, managing, and scaling your campaigns even easier.”

Here’s a glimpse:

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The New Snapchat Ad Tools

The Advanced Mode feature is one of the bigger steps for the social network towards fully monetizing its ad platform. It reduces the manual input required of advertisers and makes the ad platform much easier to use.

By using the Advanced Mode feature, advertisers can easily automate time-consuming tasks and scale their efforts. Here’s what Snapchat promises for now:

• An Audience Library

Advertisers will now be able to create and save Snapchat audience lists, making the set-up of future campaigns a lot easier.

• Automatic Permutation Testing

In a few clicks, an advertiser can create hundreds of ad permutations for their custom audiences and creative variants.

• Bulk Creation and Management

To quickly create campaigns, ads, and ad sets, advertisers now have access to spreadsheet templates. They can also upload their own templates into Ads Manager.

• A Media Library

This is where advertisers can upload videos, images, and any other media files that they can use later in their campaigns.

• Better Reporting

The advertiser gets more control over their analytics with the new, in-table pivoting and the ability to customize exports.

The Advanced Mode feature allows big ad agencies and brands to target, test, and update their campaigns more efficiently. This may give them a reason to spend more on Snap.

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Looks Like Facebook’s Power Editor

Many users have noticed that Advanced Mode looks a lot like Facebook’s Power Editor, which debuted in 2011:

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Copied or not, Advanced Mode could be one more reason why Snapchat gets a boost in monetizing its audience.

The feature is currently only active for a select group of advertisers with plans for a wider release set for this month.

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