The 20 Best Media Planning & Buying Agencies in 2024

Whether you're a fledgling company or a seasoned media giant, there will come a time when you need to enhance your media presence. We've meticulously compiled this list of media planning and buying agencies that deliver effective, comprehensive media strategies.

Single Grain
Key services provided:
  • SEO
  • Social Media Marketing
  • Conversion Rate Optimization
  • Content Marketing
  • Spotify Ads
  • Hulu Ads
  • Amazon Ads
Get in Touch
Location:
Los Angeles, U.S.
What makes them different:

Single Grain is a distinguished full-service digital marketing agency renowned for its tailored strategies that substantially elevate business performance. Emphasizing a hands-on approach, they offer specialized marketing expertise across various domains, including ecommerce, SEO, PPC, lead generation, and more. Known for their ability to significantly boost ROI and conversions, Single Grain stands out with their high rankings on Google for competitive keywords and a proven track record in scaling websites to millions of visitors. Their commitment to driving measurable results and their innovative methods in digital marketing make them a go-to partner for businesses seeking dynamic growth and impactful online presence.

Daniel Brian Advertising
Key services provided:
  • Advertising
  • Branding
  • Media Planning & Buying
  • Marketing Strategy
  • Social Media Marketing
  • Market Research
  • Search Engine Optimization
  • Web Design
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Location:
Rochester, MI
What makes them different:

Daniel Brian Advertising (DBA) excels in creating purpose-driven marketing strategies that enhance human conditions and foster branded movements. Specializing in brand, healthcare, and franchise advertising, they leverage multi-platform TV and digital media to forge measurable consumer-brand connections. Their expertise in digital patient experiences and franchise analytics positions them as leaders in purposeful brand transformation and community engagement.

Dragon360
Key services provided:
  • Advertising
  • Content Marketing
  • Digital Strategy
  • Market Research
  • Media Planning & Buying
  • Pay Per Click
  • Search Engine Optimization
  • Marketing Strategy
  • UX/UI Design
  • Video Marketing
Get in Touch
Location:
Kingston, NY
What makes them different:

Dragon360 is a premier digital marketing agency that propels brand growth across industries with a people-centric approach. They specialize in strategic insights, creative content, and integrated advertising, all underpinned by robust data analysis. As a Google Partner, they excel in crafting demand-generating strategies, engaging buyers, and driving cross-functional collaboration.

Media Matters Worldwide
Key services provided:
  • Media Planning & Buying
  • Advertising
  • Digital Strategy
  • Social Media Marketing
Get in Touch
Location:
San Francisco, CA
What makes them different:

Media Matters Worldwide, a women-led agency since 2005, excels in media strategy, planning, buying, and analytics. Renowned for its expert team and cutting-edge media tech, MMWW offers bespoke, transparent, and results-oriented media solutions across diverse platforms, serving B2C and B2B clients with precision and innovation.

E29 Marketing
Key services provided:
  • Marketing Strategy
  • Advertising
  • Digital Strategy
  • Social Media Marketing
  • Branding
  • Media Planning & Buying
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Location:
Larkspur, CA
What makes them different:

E29 Marketing, celebrated as California's #1 Ad Agency for 2023, is a woman-led powerhouse that thrives on crafting and leading market outcomes. Their dedication to innovation and tangible results is evident in their diverse portfolio, from Tiger Balm to cutting-edge brands. They champion creativity and strategic excellence, driven by a commitment to exceptional outcomes.

1o8
Key services provided:
  • Digital Strategy
  • Ecommerce Marketing
  • Content Marketing
  • Search Engine Optimization
  • Pay Per Click
  • Media Planning & Buying
  • Conversion Optimization
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Location:
Chicago, IL
What makes them different:

1o8 is a dynamic digital marketing agency renowned for delivering impactful commerce solutions and big results. With a portfolio that spans "Illinois Cares for Kids" to "Yellowstone," their diverse expertise shines in creating resonant campaigns across various sectors. Recognized by the media and trusted by prominent clients, they blend creative storytelling with data-driven precision to amplify brand presence. Committed to growth, they offer comprehensive services, including paid social, strategic copywriting, and robust analytics, all while fostering strong client relationships and industry thought leadership.

Social House, Inc.
Key services provided:
  • Content Marketing
  • Digital Strategy
  • Media Planning & Buying
  • Social Media Marketing
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Location:
Los Angeles, CA
What makes them different:

Social House® stands out as a digital marketing agency that humanizes media, fostering deep connections through #StoriedGrowth. Their TriVision Approach intertwines Strategy, Creative Content, and Data Analytics for tailored solutions. Celebrated for their empathetic and innovative culture, they excel in engaging with global audiences and sparking cultural conversations. Recognized for inclusivity, they've partnered with leading brands like Pepsi and Amazon.

Thought Catalog Agency
Key services provided:
  • Digital Strategy
  • Content Marketing
  • Branding
  • Video Production
  • Media Planning & Buying
  • Advertising
  • Conversion Optimization
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Location:
Los Angeles, CA
What makes them different:

Thought Catalog Agency stands out as a digital marketing leader, expertly guiding brands through the digital realm with KPI-driven content and strategies. Their edge comes from owning media networks, providing unmatched insights and results across diverse platforms.

Effective Marketing
Key services provided:
  • Media Planning & Buying
  • Social Media Marketing
  • Digital Strategy
  • Marketing Strategy
  • Pay Per Click
  • B2B Marketing
  • Digital Marketing
Get in Touch
Location:
Chicago, IL
What makes them different:

Effective Marketing stands out as a premier full-service paid media agency, blending big agency expertise with the nimbleness and affordability of a boutique team. With a remarkable $1 billion in media buying and a distinctive 0% commission model, they excel in crafting data-driven, accountable marketing strategies for B2B and B2C clients. Their proprietary systems for budgeting, conversion, partner vetting, and reporting ensure enhanced brand engagement and measurable business outcomes.

Socium Media
Key services provided:
  • Search Engine Optimization
  • Pay Per Click
  • Social Media Marketing
  • Digital Strategy
  • Media Planning & Buying
  • Content Marketing
  • Conversion Optimization
Get in Touch
Location:
New York, NY
What makes them different:

Socium Media, a distinguished performance marketing agency, excels in elevating mid-to-large firms. Celebrated for managing over $150 million in ad spend and crafting high-impact campaigns, they specialize in Paid Search, Paid Social, SEO, and Performance Creative, distinguishing them in the digital marketing realm.

Dynamic Wave Consulting
Key services provided:
  • Web Design
  • Search Engine Optimization
  • Digital Strategy
  • Social Media Marketing
  • Media Planning & Buying
  • Marketing Strategy
  • Graphic Design
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Location:
Philadelphia, PA
What makes them different:

Dynamic Wave Consulting, a top-tier digital marketing agency, excels in elevating businesses through award-winning web design, SEO, SEM, and strategic partnerships. Celebrated by "10 Best" and Yahoo! Finance, their industry-backed expertise and customized services, including a "Business Media Boost Package," drive significant client growth and engagement.

IPNY
Key services provided:
  • Advertising
  • Direct Marketing
  • Branding
  • Email Marketing
  • Marketing Strategy
  • Media Planning & Buying
  • Social Media Marketing
Get in Touch
Location:
New York, NY
What makes them different:

IPNY, a beacon of growth and transformation, specializes in healthcare and complex sectors, offering personalized strategies for brand evolution. With a team of seasoned experts, the agency excels in integrated campaigns across digital, social, and traditional media. Renowned for strategic insights and measurable outcomes, IPNY champions data-driven optimization and ROI, while maintaining a strong local connection and cultural relevance.

Most Likely To
Key services provided:
  • Advertising
  • Branding
  • Media Planning & Buying
  • Social Media Marketing
  • Event Marketing & Planning
  • Video Production
Get in Touch
Location:
San Francisco, CA
What makes them different:

Most Likely To is a distinctive digital marketing agency specializing in branding, advertising, and social media strategy with a commitment to societal betterment and sustainability. Their approach combines data-driven insights with creative intuition, fostering collaboration with clients for impactful results. They excel in creating campaigns that resonate and drive change, distinguishing themselves in a field where purpose and profit intersect.

Yes&
Key services provided:
  • Digital Marketing
  • Branding
  • Content Marketing
  • Search Engine Optimization
  • Media Planning & Buying
  • Social Media Marketing
  • Web Design
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Location:
Alexandria, VA
What makes them different:

Yes& stands out with a holistic approach, embodied by the "&" in their name, signifying endless possibilities. They deliver a full spectrum of services—branding, digital marketing, events, public relations, and creative solutions. Their integrated strategy ensures impactful, quantifiable outcomes, enhancing every facet of a client's brand presence.

Heron Agency
Key services provided:
  • Social Media Marketing
  • Digital Strategy
  • Event Marketing & Planning
  • Media Planning & Buying
  • Web Design
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Location:
Chicago, IL
What makes them different:

Heron Agency, a premier lifestyle communications firm in Chicago, excels in crafting award-winning campaigns with proven ROI across entertainment and hospitality sectors. Renowned for managing over 25 hotel brands and high-profile artists, the agency's diverse portfolio spans 1500+ campaigns, delivering impactful results and elevating client profiles.

GKV
Key services provided:
  • Advertising
  • Digital Strategy
  • Branding
  • Content Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Media Planning & Buying
Get in Touch
Location:
Baltimore, MD
What makes them different:

GKV stands out as a dynamic advertising agency dedicated to empowering challenger brands with innovative strategies and execution across diverse communication platforms. Celebrating 40 years of defying convention, their independence fosters agility and a personalized touch. Their seasoned team, boasting enduring partnerships, excels in producing a vast array of in-house content, from social media to direct mail. This commitment to excellence is mirrored in their enduring client relationships and repeat business.

Miller Ink
Key services provided:
  • Media Planning & Buying
  • Digital Strategy
  • Marketing Strategy
Get in Touch
Location:
Los Angeles, CA
What makes them different:

Miller Ink is a strategic communications powerhouse, expertly crafting and conveying core messages for diverse clients, including businesses, non-profits, and executives. Renowned for innovative campaigns that adapt to the digital marketing landscape, they excel in crisis management and brand elevation through a blend of owned, earned, and paid media. With a proven track record of significant victories and a global network of creatives and strategists, Miller Ink navigates complex challenges to deliver impactful results.

BrainPower, Inc.
Key services provided:
  • Media Planning & Buying
  • Advertising
  • Conversion Optimization
  • Digital Strategy
  • Ecommerce Marketing
  • Marketing Strategy
  • Social Media Marketing
Get in Touch
Location:
Miami, FL
What makes them different:

BrainPower is a digital marketing agency renowned for its DTC Growth Ecosystems, enhancing direct-to-consumer brands with a holistic approach. They excel in customer acquisition, retention, and paid traffic management, ensuring a seamless shopping experience. Their comprehensive services, from offer creation to email marketing, are backed by a profitability guarantee. Clients, ranging from emerging DTC brands to established companies, consistently report increased ROI and lower acquisition costs.

EXL Media
Key services provided:
  • Media Planning & Buying
  • Pay Per Click
  • Social Media Marketing
  • Digital Strategy
Get in Touch
Location:
Incline Village, NV
What makes them different:

EXL Media, since 1994, blends big agency expertise with boutique service, specializing in strategic media planning and buying. They excel in navigating modern media's complexities to optimize campaigns, ensuring impactful delivery of clients' messages. Their commitment to transparency, performance management, and industry innovation drives exceptional results, distinguishing them in the digital marketing landscape.

Half Past Nine
Key services provided:
  • Pay Per Click
  • Digital Strategy
  • Marketing Strategy
  • Media Planning & Buying
Get in Touch
Location:
New York, NY
What makes them different:

Half Past Nine, a premier growth marketing agency, engineers robust strategies for visionary brands, emphasizing financial prudence in marketing investments. Their elite team, adept in strategy, data analytics, paid media, and SEO, integrates seamlessly with client organizations. Renowned for propelling growth in Tech, Healthcare, and E-commerce, they've contributed to over $170M in client revenue and facilitated $275M in subsequent funding, maintaining a flawless 100 NPS and 100% client retention.

Frequently Asked Questions

  • What exactly is media planning and buying?

    In essence, media planning and buying is a strategic process that involves identifying and selecting media platforms that are best suited to advertise a client's brand or product. This process isn't as simple as it sounds; it requires comprehensive market research, analysis of target audiences, understanding the client’s budget, and negotiating ad space prices. A media planner's role is to create a plan that reaches the maximum number of target consumers at the lowest cost while a media buyer implements that plan and secures the ad space.

  • Why is media planning and buying important for my business?

    Media planning and buying helps businesses reach their target audience more effectively and efficiently. Without a well-thought-out plan, you run the risk of wasting advertising dollars on platforms that don't reach your target demographic, or worse, not reaching them at all. A strategic media plan ensures that your ads are seen by the right people, at the right time, in the right place. Plus, media buyers can often negotiate better ad rates, helping you maximize your budget and ROI.

  • How can a media planning and buying agency benefit my company?

    Working with a media planning and buying agency can provide numerous benefits to your company. These agencies have the expertise to navigate the complex media landscape and can help you make more informed decisions about where to spend your advertising dollars. They have established relationships with media outlets which can lead to better negotiation on ad prices and placements. Furthermore, the agency's experience and access to advanced analytics tools can help you understand the impact of your campaigns better and adjust your strategies accordingly.

  • What should I look for in a media planning and buying agency?

    When looking for a media planning and buying agency, you should consider their industry experience, understanding of your target audience, and their negotiation skills. The agency should have a proven track record in planning and buying media in your industry or similar industries. They should also understand your audience's behavior and media consumption habits. Additionally, they should have the ability to negotiate optimal media buys to ensure you're getting the most value for your investment. Lastly, their reporting and transparency measures should align with your expectations.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.