This post originally appeared on Growth Everywhere, a marketing and business growth blog.

In today’s episode, I share the mic with Didier Elzinga, former CEO of Rising Sun Pictures and current CEO of Culture Amp, which is a product that seeks to help companies create better corporate culture in order to get a higher rate of employee engagement and retention.

Didier ran a visual effects company and worked on major film projects, so he understood that so much of running a successful business is people and culture. He started the Culture Amp and they were one of the first companies who captured employee feedback, turned it into usable data, and put the company in control.

Companies use Culture Amp to get a sense of how their employees feel about the office culture and the product they are creating. They then use that data to allocate appropriate resources in order to improve upon their current methods.

For example, when one company was hemorrhaging employees, they did a survey and found their engagement score was only 50%. Engagement measures how happy employees are, if they believe in the company’s mission, if they are willing to stay long term, and if they would go the extra mile. If someone isn’t engaged, it’s basically just a gig and they don’t like the company or the product.

Look at your employee retention and attrition as a basic way of determining ROI. Click To Tweet

Tune in to hear Didier discuss how he went from software developer to CEO over the course of his career, how they attract new business and double employee retention, what CEOs rate the importance of culture for the success of their company on a scale of 1-10, and why the heck Didier asks new hires how he can help them get their next job.