-
What Is Conversion Centered Design
Conversion centered design is the framework designers use to design landing pages that persuade users to take an action. Usually, this means getting users to enter an email address into…
-
What Is Bounce Rate
Your bounce rate refers to how many of your users leave your site after visiting a page, without click through to visit other pages. A high bounce rate means that your…
-
What Is Design Match
Design match refers to how closely the design elements of a particular page “flow” together, compared to the previous page in the sequence. For example, how if a user clicks…
-
What Is Ad Rank
Ad Rank is a value that Google assigns to your PPC ad on the search results page. Your Ad Rank will dictate whether your ad will be displayed or not….
-
What Is Conversion Rate Optimization (CRO)
Conversion rate optimization is the process of improving your landing page, email copy, advertising, etc with the goal of getting more conversions. That might mean more email signups, more sales,…