# You’re Spending Too Much Money\! \| Ep\. \#720

**URL:** https://www.singlegrain.com/episodes/marketing-school/youre-spending-too-much-money-ep-720/  
**Published:** 2018-07-21  
**Author:** Selena Templeton  
**Summary:** In episode \#720, Eric and Neil discuss why marketers overspend\. Tune in to hear why you are spending too much money\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic: You’re Spending Too\.\.\.  

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In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _You’re Spending Too Much Money!_
- \[00:40\] In marketing, everyone is about spending money.
- \[01:15\] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization.
- \[01:40\] SEO and content marketing are the best or most popular services.
- \[01:57\] If you’re spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat?
- \[02:12\] Hire someone full-time to just do conversion rate optimization.
- \[03:00\] Consider ways your office space can produce revenue.
- \[03:22\] [AWS](https://aws.amazon.com/) did $12 Billion in revenue.
- \[03:35\] Take the expense you have and figure out creative ways to make them profit-generating machines.
- \[03:50\] Example: your office could be an event space.
- \[04:10\] Optimize to get more out of your resources.
- \[04:20\] Be more creative with how you spend your money,
- \[04:50\] Eric and Neil love marketing so much because there is so much room for creativity.
- \[05:25\] That’s it for today!
- \[05:28\] Go to [Singlegrain.com/Giveaway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [You’re Spending Too Much Money! | Ep. #720](https://marketingschool.io/youre-spending-too-much-money-ep-720/) appeared first on [Marketing School Podcast](https://marketingschool.io/).