# Your Traffic Is Going to Tank and You Won’t be Able to Fix It \| Ep\. \#663

**URL:** https://www.singlegrain.com/episodes/marketing-school/your-traffic-is-going-to-tank-and-you-wont-be-able-to-fix-it-ep-663/  
**Published:** 2018-05-25  
**Author:** Selena Templeton  
**Summary:** In episode \#663, Eric and Neil discuss why your traffic is going to tank\. Tune in to hear how you should deal with this problem\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Your Traffic Is Going to Tank and You Won’t be Able to Fix It_
- \[00:52\] A lot of paid advertisers change their algorithms, so you can’t control your output.
- \[01:13\] There will inevitably be a time in your business when traffic declines.
- \[01:20\] Not everything is in your control. Just accept it and diversify your traffic sources.
- \[01:45\] An omnichannel approach will help you maintain your traffic.
- \[02:00\] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
- \[03:00\] There are a ton of channels. Experiment and see what works.
- \[03:30\] Eric’s team uses [Northstar](https://growthhackers.com/software) from Growth Hackers.
- \[03:39\] It’s a project management tool that helps you be more methodical.
- \[04:22\] CROss-posting video content is helpful and gets you organic traffic.
- \[04:45\] Remember to re-target people.
- \[04:55\] Webinars are another great option for driving new traffic to your site.
- \[05:05\] That’s it for today!
- \[05:10\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Your Traffic Is Going to Tank and You Won’t be Able to Fix It | Ep. #663](https://marketingschool.io/your-traffic-is-going-to-tank-and-you-wont-be-able-to-fix-it-ep-663/) appeared first on [Marketing School Podcast](https://marketingschool.io/).