# You Should Never Rely on SEO or Social Media Marketing \| Ep\. \#644

**URL:** https://www.singlegrain.com/episodes/marketing-school/you-should-never-rely-on-seo-or-social-media-marketing-ep-644/  
**Published:** 2018-05-06  
**Author:** Selena Templeton  
**Summary:** In episode \#644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone\. Tune in to hear why and how you should diversify your\.\.\.  

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In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _You Should Never Rely on SEO or Social Media Marketing_
- \[00:35\] With social media sites, you are never in full control of your own destiny and you never want to put that in someone else’s hands.
- \[01:00\] Paid ads are great, but costs can go up or you can get banned.
- \[01:26\] Leverage SEO and Social, but you also need to diversify into things like paid advertising, email marketing, etc.
- \[02:04\] Be patient, get ONE thing working before you diversify.
- \[02:47\] When relying on social media channels, take your profits and diversify as quickly as possible.
- \[03:05\] Spend the money earlier on.
- \[03:20\] Once you have that multi-channel approach, make sure you are creating really high quality content.
- \[04:00\] Slow and steady wins the race with SEO.
- \[04:11\] It takes time and money to create great content.
- \[04:44\] Going for short-term hacks will screw you in the long run.
- \[05:14\] That’s all for today!
- \[05:16\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [You Should Never Rely on SEO or Social Media Marketing | Ep. #644](https://marketingschool.io/you-should-never-rely-on-seo-or-social-media-marketing-ep-644/) appeared first on [Marketing School Podcast](https://marketingschool.io/).