# Why You Shouldn’t Copy Billion Dollar Companies \| Ep\. \#716

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-you-shouldnt-copy-billion-dollar-companies-ep-716/  
**Published:** 2018-07-17  
**Author:** Selena Templeton  
**Summary:** In episode \#716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies\. Tune in to hear why corporations don’t have all the answers\. TIME\-STAMPED SHOW\.\.\.  

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In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why You Shouldn’t Copy Billion Dollar Companies_
- \[00:42\] A lot of the things big companies do, don’t make sense.
- \[00:55\] Companies like [Slack](https://slack.com/) have the high valuation.
- \[01:13\] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
- \[01:50\] If you are in marketing, you have to have good messaging and a good story.
- \[02:15\] Your product is not a consumer-based product and is probably more complex.
- \[02:45\] Eric watches [ _The Man in the High Castle_](https://www.amazon.com/Man-High-Castle-Season/dp/B00RSGIVVO) and he recommends it.
- \[03:00\] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
- \[03:30\] If you don’t know the show, this campaign was probably jarring.
- \[03:50\] You have to be smart with your branding and think of long-term repercussions.
- \[04:43\] You want to answer objections.
- \[05:00\] That’s all for today!
- \[05:02\] Go to [Singlegrain.com/Giveaway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Why You Shouldn’t Copy Billion Dollar Companies | Ep. #716](https://marketingschool.io/why-you-shouldnt-copy-billion-dollar-companies-ep-716/) appeared first on [Marketing School Podcast](https://marketingschool.io/).