# Why You Should Hire Developers as Marketers \| Ep\. \#589

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-you-should-hire-developers-as-marketers-ep-589/  
**Published:** 2018-03-12  
**Author:** Selena Templeton  
**Summary:** In episode \#589, Eric and Neil explain why you should hire developers to work as marketers\. Tune in to hear why developers are so good at marketing\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why You Should Hire Developers as Marketers_
- \[00:35\] Neil think developers are really good at understanding data and making changes.
- \[00:54\] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
- \[01:04\] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
- \[01:26\] During Eric’s time at [Treehouse](https://teamtreehouse.com/explore), the CTO was a developer who would help him get things done.
- \[01:36\] The CTO didn’t know marketing, but learned as he went.
- \[01:52\] Engineers/Developers are self-motivated.
- \[02:27\] What Neil loves, is that they believe in the “quick and dirty” approach.
- \[02:53\] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
- \[03:22\] When you run a test and things go wrong, you will absolutely lose money.
- \[03:52\] Make sure that you have an individual contributor and also managers.
- \[04:30\] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
- \[04:41\] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
- \[05:10\] You don’t always have to pay a lot for good talent, but those with experience will cost more.
- \[05:25\] That’s all for today!
- \[05:28\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Why You Should Hire Developers as Marketers | Ep. #589](https://marketingschool.io/why-you-should-hire-developers-as-marketers-ep-589/) appeared first on [Marketing School Podcast](https://marketingschool.io/).