# Why Marketers Change Their Minds a Lot \| Ep\. \#736

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-marketers-change-their-minds-a-lot-ep-736/  
**Published:** 2018-08-06  
**Author:** Selena Templeton  
**Summary:** In episode \#736, Eric and Neil discuss why marketers change their minds so often\. Tune in to hear why marketers are a fickle bunch\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

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In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why Marketers Change Their Minds a Lot_
- \[00:45\] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
- \[01:00\] Since then, those companies have improved their methods.
- \[01:24\] At first, the Facebook ads platform was weak.
- \[01:45\] Often, marketers change their minds because circumstances change.
- \[02:05\] What worked yesterday, may not work today.
- \[02:20\] Market conditions are always in flux.
- \[02:38\] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
- \[03:00\] It’s not good for cold traffic, but works for further exposure.
- \[03:30\] Have a framework whereby you can re-test methods that were previously unsuccessful.
- \[04:10\] That’s all for today!
- \[04:13\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [Why Marketers Change Their Minds a Lot | Ep. #736](https://marketingschool.io/why-marketers-change-their-minds-a-lot-ep-736/) appeared first on [Marketing School Podcast](https://marketingschool.io/).