# Why It&\#8217;s Important To Diversify Your Traffic Sources \| Ep\. \#384

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-its-important-to-diversify-your-traffic-sources-ep-384/  
**Published:** 2017-08-19  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#384, Eric and Neil discuss why it’s important to diversify your traffic sources\. Tune in to know the key traffic sources you should be leveraging and why you\.\.\.  

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In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Why It’s Important To Diversify Your Traffic Sources_
- 00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever 
    - 00:57 – Therefore, you need to diversify your traffic sources
- 01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update
- 01:26 – You should have a good mixture of everything, like [Google News](https://news.google.com) traffic
- 01:35 – Social media channels are the best sources of traffic, not just Facebook 
    - 01:40 – Your choices are [Facebook](https://www.facebook.com/), [LinkedIn](https://www.linkedin.com), [Twitter](https://twitter.com), [Pinterest](https://www.pinterest.com/) and [Quora](https://www.quora.com/)
- 01:52 – Paid advertising drives traffic
- 02:03 – Create videos or audio files to get into other communities like [iTunes](https://www.apple.com/ph/itunes/) and [YouTube](https://www.youtube.com/)
- 02:23 – Make sure you’re collecting emails, too 
    - 02:42 – It’s still one of the highest ROI in marketing activities
- 02:53 – [Marketing School](http://marketingschool.io/) is giving away a free 1 year subscription to [Crazy Egg](https://www.crazyegg.com/) which is a visual analytics tool 
    - 03:38 – Go to [SingleGrain.com/giveaway](http://singlegrain.com/giveaway) for multiple entries
- 03:50 – That’s it for today’s episode!

### 3 Key Points:

1. Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you.
2. Leverage ALL social media platforms—this will cover you.
3. Building an email list still drives the most traffic so make it your priority.

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