# Why Google Analytics is Useless Without This…  \| Ep\. \#730

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-google-analytics-is-useless-without-this-ep-730/  
**Published:** 2018-07-31  
**Author:** Selena Templeton  
**Summary:** In episode \#730, Eric and Neil discuss why Google Analytics is useless without this one thing\. Tune in to hear what you might be missing\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why Google Analytics is Useless Without This…_
- \[00:42\] Eric doesn’t always buy a product or service when he visits websites.
- \[01:05\] Google Analytics will never tell you _why_ someone left your site without buying.
- \[01:15\] GA provides quantitative data.
- \[01:20\] Qualitative data is more elusive.
- \[02:07\] Go to your lowest hanging fruit first.
- \[02:50\] Affiliate marketers struggle because they operate in a vacuum.
- \[03:08\] [Qualaroo](https://qualaroo.com/), [SurveyMonkey](https://www.surveymonkey.com/), [Google Surveys](https://www.google.com/forms/about/) are great ways to get qualitative data.
- \[03:38\] 30 or more responses will serve as enough data to be actionable.
- \[04:15\] [User Testing](https://www.usertesting.com/) and [USAbility Hub](https://usabilityhub.com/) are great tools.
- \[04:37\] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
- \[05:16\] That’s it for today!
- \[05:22\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.

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The post [Why Google Analytics is Useless Without This… | Ep. #730](https://marketingschool.io/why-google-analytics-is-useless-without-this-ep-730/) appeared first on [Marketing School Podcast](https://marketingschool.io/).