# Why Copying Your Competition Doesn’t Work Anymore \| Ep\. \#824

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-copying-your-competition-doesnt-work-anymore-ep-824/  
**Published:** 2018-11-02  
**Author:** Selena Templeton  
**Summary:** In episode \#824, we discuss why you shouldn’t copy your competitors\. Tune in to hear how you can beat the competition without copying their tactics\. We have committed to throwing\.\.\.  

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In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why Copying Your Competition Doesn’t Work Anymore_
- \[00:37\] In marketing, things change constantly.
- \[01:40\] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
- \[02:20\] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
- \[03:10\] Every few months, Google rolls out algorithm updates.
- \[03:30\] SEO from 10 years ago won’t work today.
- \[04:15\] If you look at [Drift](https://www.drift.com/) or [Intercom](https://www.intercom.com/), they didn’t copy the competition.
- \[04:41\] Drift always changes how they launch new features.
- \[05:15\] [Product Hunt](https://www.producthunt.com/) didn’t work for Neil as well as it did for Drift.
- \[05:40\] Always look for new channels and make sure you’re taking an omni-channel approach.
- \[06:12\] That’s it for today!
- \[06:20\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [Why Copying Your Competition Doesn’t Work Anymore | Ep. #824](https://marketingschool.io/why-copying-your-competition-doesnt-work-anymore-ep-824/) appeared first on [Marketing School Podcast](https://marketingschool.io/).