# Why Blogging Too Often Will Hurt Your Rankings \| Ep\. \#776

**URL:** https://www.singlegrain.com/episodes/marketing-school/why-blogging-too-often-will-hurt-your-rankings-ep-776/  
**Published:** 2018-09-15  
**Author:** Selena Templeton  
**Summary:** In episode \#776, Eric and Neil discuss why blogging too often may hurt your rankings\. Tune in to hear why you should consider blogging less\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Why Blogging Too Often Will Hurt Your Rankings_
- \[00:45\] A site has “x” amount of authority.
- \[01:05\] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
- \[01:32\] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
- \[02:20\] Refer to the Content Reusage Framework.
- \[02:22\] A VC named [Tomasz Tonguz](http://tomtunguz.com/) did a study on the value of temporal content vs. evergreen content.
- \[02:47\] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
- \[03:25\] Focus on writing better content, which will help your rankings.
- \[03:45\] The majority of your posts will not generate much traffic.
- \[03:55\] 20% of your content will make up 70% of your traffic.
- \[04:13\] Go to [SEMRush](https://www.semrush.com/) or [Ahrefs](https://ahrefs.com/) and look at what is popular on your competitors’ sites.
- \[04:30\] [BuzzSumo](https://buzzsumo.com/) will also show you what people love.
- \[05:02\] Follow the data.
- \[05:19\] That’s it for today!
- \[05:35\] Go to [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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The post [Why Blogging Too Often Will Hurt Your Rankings | Ep. #776](https://marketingschool.io/why-blogging-too-often-will-hurt-your-rankings-ep-776/) appeared first on [Marketing School Podcast](https://marketingschool.io/).