# Which Marketing Channels Have The Best ROI \| Ep\. \#615

**URL:** https://www.singlegrain.com/episodes/marketing-school/which-marketing-channels-have-the-best-roi-ep-615/  
**Published:** 2018-04-07  
**Author:** Selena Templeton  
**Summary:** In episode \#615, Eric and Neil debate which marketing channel has the best ROI\. Tune in to hear on which channel you should be focusing your energy\. TIME\-STAMPED SHOW NOTES:\.\.\.  

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In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _Which Marketing Channels Have The Best ROI_
- \[00:35\] Content marketing is one of the best options for good ROI.
- \[00:40\] On the other hand, Neil thinks using paid ads are the best.
- \[01:06\] You have to think of scalability and return on investment.
- \[01:30\] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
- \[01:40\] If you combine those two channels, you could have a “monster” business.
- \[02:00\] One channel could work better than the other depending on the business.
- \[02:25\] A woman Neil met at a conference gets all her business through Facebook ads.
- \[02:50\] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
- \[03:15\] If you layer paid ads with content marketing, you will have twice as much business.
- \[03:42\] If you want to know which will produce the highest ROI for you, run some tests.
- \[04:02\] If you are not sure which channels to use, check out what is working for your competitors using [SEMRush](https://www.semrush.com/) or [BuzzSumo](http://buzzsumo.com/).
- \[04:20\] Think about where your audience is “hanging out” and tailor your approach.
- \[04:42\] If you need to need to go back to Marketing 101, read [ _The 22 Immutable Laws of Marketing._](https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667)
- \[04:46\] That’s all for today!
- \[04:49\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [Which Marketing Channels Have The Best ROI | Ep. #615](https://marketingschool.io/which-marketing-channels-have-the-best-roi-ep-615/) appeared first on [Marketing School Podcast](https://marketingschool.io/).