# Which Google Analytics Metrics Should You Be Tracking? \| Ep\. \#152

**URL:** https://www.singlegrain.com/episodes/marketing-school/which-google-analytics-metrics-should-you-be-tracking-ep-152/  
**Published:** 2016-12-30  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business\. Listen to discover the metrics worth monitoring on a weekly basis\.\.\.  

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In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.

### Time Stamped Show Notes:

- 00:28 – Today’s topic: _Which_ [_Google Analytics_](https://www.google.com/analytics/) _Metrics Should You Be Tracking?_
- 00:35 – It’s important to track your conversion rates 
    - 00:46 – This tells you how well your website is performing
- 01:07 – Look at your traffic from the last 7 days and do week by week comparison 
    - 01:19 – You should be getting more traffic from the previous week
    - 01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
    - 01:30 – Figure out strategies you can use to address the metrics that went down
    - 02:03 – The week by week indicator should show you results of whether you’re doing better or worse
- 02:06 – Look at the value of certain landing pages 
    - 02:11 – Make sure you have setup value for your goal conversion setup
    - 02:33 – The key is to be able to know how much your page is worth
- 02:56 – Check your Google Analytics > Audience > Behavior > Engagement 
    - 03:05 – A chart regarding how long people are staying on your site will show up
    - 03:12 – Most users will be on the 0-10 second range
    - 03:19 – Improve usability and flow of your site to make visitors stay longer
- 03:42 – Track your bounce rate and keep it as low as possible
- 04:20 – “Looking at your rates is a good place to start”
- 04:29 – Neil also looks at Behavior > Site Content > All Pages 
    - 04:36 – This lists your most popular content
    - 04:45 – There are some pages that might just grow popularity and you have to monetize it
- 05:27 – Check out what your top traffic sources are
- 06:03 – Set aside time to assess your Google Analytics
- 06:20 – Make sure your [Google Search Console](https://www.google.com/webmasters/tools/) is connected to your Google Analytics
- 06:49 – That’s it for today’s episode!

### 3 Key Points:

1. The metrics you should track vary from business to business – it isn’t one-metric-fits-all.
2. Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.
3. Take time to study and analyze your Google Analytics every week.

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