# Where Marketing Is Going in 2017 \| Ep\. \#220

**URL:** https://www.singlegrain.com/episodes/marketing-school/where-marketing-is-going-in-2017-ep-220/  
**Published:** 2017-03-08  
**Updated:** 2017-12-06  
**Author:** Selena Templeton  
**Summary:** In Episode \#220, Eric and Neil discuss where marketing is going in 2017\. YouTube videos, personal branding, and building an online community are the popular trends in marketing today\. Tune\.\.\.  

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In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

### Time Stamped Show Notes:

- 00:27 – Today’s topic: _Where Marketing Is Going in 2017_
- 00:35 – There’s more video content in marketing
- 00:48 – YouTube just released their live streaming feature for mobile phones
- 01:00 – Going live on Facebook is also happening
- 01:24 – Companies aren’t hiring CMOs anymore 
    - 01:40 – “Marketing has a new mindset”
    - 01:52 – You can leverage so many assets within a company
- 02:02 – Dropbox has grown by inviting friends and getting more storage space
- 02:23 – Online marketing ads are getting saturated and are rising
- 02:48 – Growth hacking is starting to become mainstream
- 03:13 – Build a community 
    - 03:29 – It is indispensable and takes time
    - 03:45 – [ Casey Neistat’s company was bought by CNN](http://www.wsj.com/articles/cnn-buys-casey-neistats-video-app-beme-1480353128) because of Casey’s following of millions on YouTube
    - 04:10 – [Pat Flynn](https://en.wikipedia.org/wiki/Pat_Flynn_(entrepreneur)) also has a good community around him
- 04:14 – Marketing automation is becoming prevalent 
    - 04:30 – Use tools such as [Infusionsoft](https://www.infusionsoft.com/) or [Drip](https://www.drip.co/)
- 04:45 – Personal branding 
    - 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
    - 05:58 – Neil’s goal is to take his personal branding to 3x this year
    - 06:18 – “You really can’t sell a personal brand”
    - 07:12 – A company that relies on personal branding is more difficult to sell
- 07:50 – [Ryan Deiss](https://www.linkedin.com/in/ryandeiss)’ personal brand [DigitalMarketer](http://www.digitalmarketer.com/)
- 08:50 – Take a look at what [Native Commerce](https://nativecommerce.com/) is doing
- 09:01 – Look at data signs
- 09:38 – That’s it for today’s episode!

### 3 Key Points:

1. Video content is dominating the marketing space, in 2017.
2. A community can help your branding stick to people.
3. Personal branding has its pros and cons – be sure to build and use it wisely.

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