# When to Keep, Cut, and Consolidate Your Content  \| Ep\. \#774

**URL:** https://www.singlegrain.com/episodes/marketing-school/when-to-keep-cut-and-consolidate-your-content-ep-774/  
**Published:** 2018-09-13  
**Author:** Selena Templeton  
**Summary:** In episode \#774, Eric and Neil discuss when it’s ok to prune your content\. Tune in to hear if you should ever flush old content\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s\.\.\.  

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In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _When to Keep, Cut, and Consolidate Your Content_
- \[00:54\] You may find that some of your content is outdated.
- \[01:22\] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
- \[02:15\] Search engines want to eliminate redundancy.
- \[02:55\] Removing old, outdated content can be a good idea, but often less content means less traffic.
- \[03:05\] People who prune content, prune the quality content that won’t affect traffic.
- \[03:35\] [SuperMetrics](https://supermetrics.com/) or [Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/) are two great tools to use to crawl your website.
- \[03:45\] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
- \[04:18\] Use [Google Analytics](https://analytics.google.com/analytics/web/) to look at your content that isn’t performing well.
- \[04:35\] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
- \[05:00\] Before you cut, always try to improve the content.
- \[05:25\] CROss link all your content, as it will help boost rankings for all of your pages.
- \[05:26\] That’s all for today!
- \[05:30\] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
- \[05:53\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting.

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The post [When to Keep, Cut, and Consolidate Your Content | Ep. #774](https://marketingschool.io/when-to-keep-cut-and-consolidate-your-content-ep-774/) appeared first on [Marketing School Podcast](https://marketingschool.io/).