# What’s The Purpose of Blogging if it Doesn’t Generate Sales? \| Ep\. \#830

**URL:** https://www.singlegrain.com/episodes/marketing-school/whats-the-purpose-of-blogging-if-it-doesnt-generate-sales-ep-830/  
**Published:** 2018-11-08  
**Author:** Selena Templeton  
**Summary:** In episode \#830, we discuss the purpose of blogging\. Tune in to hear why you should keep blogging\. We have committed to throwing a FREE Marketing School Live Event in\.\.\.  

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In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What’s The Purpose of Blogging if it Doesn’t Generate Sales?_
- \[00:40\] It took 3-4 years to generate revenue on Quicksprout.
- \[01:15\] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
- \[01:20\] Now, they are getting around 170,000 visits per month.
- \[01:24\] It took 2 years to get the ball rolling.
- \[01:45\] Most clients come from word of mouth.
- \[01:55\] Blog posts won’t generate leads.
- \[02:10\] When people link to your content, that will help your domain authority among other things.
- \[03:14\] Neil’s [website](https://neilpatel.com/) gets good traffic, but it took him 2 years to get there.
- \[03:45\] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
- \[04:00\] [Legion Athletics](https://legionathletics.com/) has done well through promoting content.
- \[04:15\] Be crafty: use surveys, listservs, etc. to generate leads.
- \[04:40\] Blog because you can take your blog traffic and direct it towards other pages on your site.
- \[04:50\] Blogging generates indirect sales.
- \[05:25\] [Hubspot](https://www.hubspot.com/) thinks nurturing is useless and doesn’t generate revenue.
- \[06:00\] Go to [Singlegrain](https://www.singlegrain.com/) and join the email list.
- \[06:10\] The list has a super-signature.
- \[06:30\] Neil has recorded a thank you video depending on to which list you subscribe.
- \[07:03\] That’s it for today!
- \[07:15\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

**Leave some feedback:**

- **What should we talk about next?** Please let us know in the comments below.
- **Did you enjoy this episode?** If so, please leave a short review.

**Connect with us:**

- [NeilPatel.com](http://neilpatel.com/)
- [Quick Sprout](https://www.quicksprout.com/)
- [Growth Everywhere](https://growtheverywhere.com/)
- [Single Grain](https://www.singlegrain.com/)
- [Twitter @neilpatel](https://twitter.com/neilpatel)
- [Twitter @ericosiu](https://twitter.com/ericosiu)

The post [What’s The Purpose of Blogging if it Doesn’t Generate Sales? | Ep. #830](https://marketingschool.io/whats-the-purpose-of-blogging-if-it-doesnt-generate-sales-ep-830/) appeared first on [Marketing School Podcast](https://marketingschool.io/).