# What You Should Do When You Get Hit by a Google Algorithm Update \| Ep\. \#524

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-you-should-do-when-you-get-hit-by-a-google-algorithm-update-ep-524/  
**Published:** 2018-01-06  
**Author:** Selena Templeton  
**Summary:** In episode \#524, Eric and Neil discuss what to do when you get hit by a Google algorithm update\. Tune in to hear why diversification is so important\. Time\-Stamped Show\.\.\.  

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In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important.

**Time-Stamped Show Notes:**

- \[00:27\] Today’s Topic: _What You Should Do When You Get Hit by a Google Algorithm Update_
- \[00:42\] Eric likes to check [Search Engine Roundtable](https://www.seroundtable.com/), because they talk about algorithmic updates and signals from different SEO tools ([Moz Cast](http://mozcast.com/)).
- \[01:02\] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems.
- \[01:17\] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening.
- \[01:48\] They noticed people who were talking about losing their rankings.
- \[01:57\] SEroundtable is calling the current algorithm the “Maccabees Update”.
- \[02:10\] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm.
- \[02:55\] Changing too many things in your content, could have adverse effects.
- \[03:10\] You don’t want to be reactionary.
- \[03:41\] Wait it out and follow the advice of the people at sites like SEroundtable.
- \[04:13\] You have to diversify. If you get hit with an algorithm change, that could be the difference between six or seven figures of business.
- \[04:38\] Organic traffic at Single Grain is about 60-70%.
- \[05:02\] To diversify his website, Eric would focus on emails.
- \[05:20\] Neil gets 50% organic traffic.
- \[05:39\] Eric tries to diversify further by focusing on the multiple touchpoints you can use to reach out to new followers (YouTube, etc.)
- \[06:23\] Neil is getting a million views per month.
- \[06:50\] Paid ads is a great way to get your numbers up. Companies wouldn’t keep spending money unless there was an ROI.
- \[07:05\] You can use services like [Taboola](https://www.taboola.com/) and [Outbrain](https://www.outbrain.com/), re-marketing pixels, and social media as marketing channels.
- \[07:20\] Tweet ten times per day and see if it increases your website traffic. Experiment!
- \[07:40\] Come up with ways to get increased traffic through your different marketing channels.
- \[07:44\] Use push notifications.
- \[07:57\] [Drift](https://www.drift.com/) or [Facebook Messenger](https://www.messenger.com/) are great live chat options to gain followers.
- \[08:07\] You can tie Facebook Messenger in with [Zapier](https://zapier.com/).
- \[08:21\] Use the signals they are using to gauge their traffic and success.
- \[08:41\] That’s it for today!
- \[08:43\] Go to [singlegrain.com/giveaway](http://vyper.io/c/1444) if you want to get in on a special giveaway opportunity!

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The post [What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524](http://marketingschool.io/what-you-should-do-when-you-get-hit-by-a-google-algorithm-update-ep-524/) appeared first on [Marketing School Podcast](http://marketingschool.io/).