# What You Ought to Do When a Social Network Stops Driving You Traffic \| Ep\. \#722

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-you-ought-to-do-when-a-social-network-stops-driving-you-traffic-ep-722/  
**Published:** 2018-07-23  
**Author:** Selena Templeton  
**Summary:** In episode \#722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site\. Tune in to hear what your options are\. TIME\-STAMPED\.\.\.  

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In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What You Ought to Do When a Social Network Stops Driving You Traffic_
- \[00:40\] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers.
- \[01:10\] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money.
- \[01:40\] Neil’s strategy worked for a very long time, then Facebook changed their algorithm.
- \[02:55\] Twitter was better in the past, but overall the user growth hasn’t been great lately.
- \[03:16\] If you are able to build your own email list, you control that at the end of the day.
- \[03:40\] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones.
- \[04:15\] The possibilities are endless and you should leverage more than just one channel.
- \[04:44\] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down.
- \[05:07\] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well.
- \[05:20\] Look for the social network or channel this is starving for your content.
- \[05:49\] That’s it for today!
- \[05:58\] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to [Singlegrain.com/survey](http://singlegrain.com/survey) and help us gain some insight into what matters to our listeners.
- \[06:33\] Go to [Singlegrain.com/Giveaway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722](https://marketingschool.io/what-you-ought-to-do-when-a-social-network-stops-driving-you-traffic-ep-722/) appeared first on [Marketing School Podcast](https://marketingschool.io/).