# What Runs First? How to Prioritize Your Marketing \| Ep\. \#648

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-runs-first-how-to-prioritize-your-marketing-ep-648/  
**Published:** 2018-05-10  
**Author:** Selena Templeton  
**Summary:** In episode \#648, Eric and Neil discuss how to prioritize your marketing\. Tune in to hear what you should be doing before anything else\. TIME\-STAMPED SHOW NOTES: \[00:27\] Today’s Topic:\.\.\.  

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In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What Runs First? How to Prioritize Your Marketing_
- \[00:50\] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,
- \[01:16\] Look at the funnel first: you can see in [Google Analytics](https://analytics.google.com/) what’s working and what isn’t.
- \[01:41\] From there, you can determine what to focus on.
- \[01:57\] Look at what’s causing the biggest drop-off and run AB tests.
- \[02:38\] If you have a leaky bucket, you wouldn’t pour more water in.
- \[02:53\] Make sure your funnel is optimized before you drive a lot of traffic to it.
- \[03:00\] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for [Dropbox](https://www.dropbox.com/).
- \[03:10\] He went on to create Growth Hackers. They have since released a growth management tool. [North Star](https://growthhackers.com/articles/north-star-metric).
- \[03:40\] North Star uses the ICE model (Impact, Confidence, Ease)
- \[04:36\] Average your scores in each category.
- \[04:44\] North Star allows you to test different hypotheses.
- \[05:15\] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.
- \[05:52\] Once you fix your funnel, it’s all about driving traffic to your site/funnel.
- \[06:00\] The best traffic is paid traffic.
- \[06:12\] For paid traffic, you can try [Facebook](https://www.facebook.com/), [Taboola](https://www.taboola.com/), [Outbrain](https://www.outbrain.com/), etc.
- \[06:30\] Measure traffic based on the ROI.
- \[07:04\] That’s all for today!
- \[07:07\] Go to [Singlegrain.com/Giveway](https://www.singlegrain.com/giveaway) for a special marketing tool giveaway!

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The post [What Runs First? How to Prioritize Your Marketing | Ep. #648](https://marketingschool.io/what-runs-first-how-to-prioritize-your-marketing-ep-648/) appeared first on [Marketing School Podcast](https://marketingschool.io/).