# What No One Tells You About Content Marketing \| Ep\. \#881

**URL:** https://www.singlegrain.com/episodes/marketing-school/what-no-one-tells-you-about-content-marketing-ep-881/  
**Published:** 2018-12-29  
**Author:** Selena Templeton  
**Summary:** In episode \#881, we discuss what no one tells you about content marketing\. Tune in to hear what you need to know about keeping traffic up on your posts\. We\.\.\.  

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In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress [here](http://marketingschool.io/stats/)!

**TIME-STAMPED SHOW NOTES:**

- \[00:27\] Today’s Topic: _What No One Tells You About Content Marketing_
- \[00:35\] The key isn’t just writing new content and promoting it.
- \[00:55\] You have to update your old content.
- \[01:07\] Kill off your irrelevant content.
- \[02:05\] Have a methodical process for updating and repurposing your content.
- \[02:30\] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
- \[03:37\] You should be evaluating your content once per year, but ideally once every few months.
- \[04:09\] That’s it for today!
- \[04:13\] Go [here](http://marketingschool.io/stats) to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post [What No One Tells You About Content Marketing | Ep. #881](https://marketingschool.io/what-no-one-tells-you-about-content-marketing-ep-881/) appeared first on [Marketing School Podcast](https://marketingschool.io/).